Our leading position on the market is not only due to the production of high-quality and delicious meat products but also because of our strong federal brands: “Vyazanka”, “Goryachaya Shtuchka”, “Bavarushka”, “Starodvor'ye”, “Yadryona kopot". To promote our brands, we use a mix of all the modern communication tools: Federal and regional television, leading Internet platforms, national promo campaigns, social networks, integration into TV series, programs, and music videos of famous Russian artists.
Abi is actively expanding its sales geographical footprints in Russia and abroad. The company is a partner of all Federal and local retail chains; the Abi distribution network covers almost all regions in Russia, the countries of the Customs Union (Kazakhstan and the Republic of Belarus), and Abkhazia and Azerbaijan.
Every year, the company invests in the modernization of production and storage facilities, using the most modern European equipment and high-tech IT solutions. Over the past few years, Abi initiated several unique projects: automation of the planning system with SAP, introduced an updated version of the ERP software package, automation of the finished product warehouse management system, and the construction of a unique high-tech warehouse complex.
Advanced process management, a modern IT infrastructure, and a powerful analytical tool; allow us to improve internal efficiency and competitiveness.