According to research agencies, more and more buyers follow the rules of healthy lifestyle when buying everyday goods. At the same time, a significant part of consumers consider themselves to be in the "family lifestyle" segment: they are attentive to the choice of products for their loved ones, evaluate the composition and quality.
Abi supports society's desire for healthy nutrition, and adheres to the principles of responsible consumption and production. That is why the company is constantly working to improve the formulations of manufactured products, including reducing the content of saturated fats and salt in the composition.
One of the important guidelines for the development of the Abi product portfolio is the creation of product lines for consumers who want to adhere to the basics of proper nutrition, while not denying themselves their favorite products. So, the brand "Vyazanka" produces a line of sausage products and nuggets, which include turkey meat, so that the products are more useful and less high-calorie