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Abi, the leading producer of comfortable and easy-to-cook food stuff, participates in the International Agro-industrial exhibition Saudi Agriculture 2022 in Saudi Arabia.

Abi participates in the International agro-industrial exhibition Saudi Agriculture 2022 that takes place in Riyadh fr om October 17 to October 20, 2022. The company presented meat products of “Vyazanka” brand, as well as novelties fr om “Goryachaya shtuchka” and the line of plant product alternatives Foodgital. The number of meetings are planned during exhibition Saudi Agriculture 2022, first of all, with representative of trade networks and distributors, for development of cooperation and trade at the markets of the Middle East.

Denis Martasov, Director of Marketing Department, Abi:

“Abi brands take leading positions in knowing and loyalty by the users in their categories. We are sure that participation in one of the leading exhibitions in the Middle East that unites participants from more than 30 countries will promote development and export potential of Abi brands.

Saudi Agriculture 2022 is a great opportunity for the company to enter the new, global level, to demonstrate its products, to find business partners. Besides, Abi will present potentially new products for brands, which market launch is planned at the nearest future”.

According to results of 8 months of 2022, Abi increased the volume of exported products for 21% in comparison with the same period of 2021. The company started supplies to Mongolia in March 2022. This is the tenth country wh ere Abi products can be purchased, and the first foreign county outside CIS wh ere company sells its products.

In 2021 the total volume of production of Abi increased for 18% and amounted to 351 thousand tons. The revenue amounted to 57.6 billion rubles.[1] This is the third year when company proved its leading positions in sales volumes in all categories of availability at the RF market. In the category “sausages and sausage products” the Abi share amounts to 11.8%, in category “frozen semi-products” – 9.9%, and in category “frozen fully ready food stuff” – 14.9%[2].

Abi is a leading Russian producer of comfortable and easy-to-cook food stuff. According to information of consumer panel GfK, Abi is a leader in selling in all categories of availability in the RF: “sausages and sausage products”, “frozen semi-products”, and “frozen fully ready products”. The company structure includes three modern facilities in the RF that are focused on production of food stuff for users with different taste preferences. The Abi portfolio includes such brands as “Vyazanka”, “Goryachaya shtuchka”, “Bavarushka”, “Starodvorye”, “Yadrena kopot”. Distribution network of the company covers almost all regions of the RF, countries of the Customs Union - Kazakhstan, and Republic of Belarus, as well as Abkhazia, Azerbaijan, Uzbekistan, and Mongolia. The company products are available for more than 140 million Russians.

(1) Revenue in 2021 is provided before results of the audit of consolidated statement as per IFRS.

(2) According to information of consumer panel “GFK-Rus” LLC for the period from 01.01.2021 to 31.12.2021, in volume of buying of the products at the market by the RF households:

1. sausages and sausage products. According to information of consumer panel “GFK-Rus” LLC, size of sample: 10 thousand RF households;

2. frozen semi-products. According to information of consumer panel “GFK-Rus” LLC, size of sample: 10 thousand RF households;

3. frozen fully ready food stuff. According to information of consumer panel “GFK-Rus” LLC, size of sample: 20 thousand RF households.

Abi, a leading manufacturer of convenient and easy-to-cook meat products, reports: in Q1 2022, the company produced more than 87 thousand tons of finished products.

According to the results of Q1 2022, the total volume of Abi production increased by 14.7% compared to the same period last year and amounted to 87.7 thousand tons of finished products. Revenue amounted to 15.3 billion rubles[1].

One of the factors that influenced the high dynamics of figures, along with increasing in production volumes, is the growth in sales of high-price segment products: Grandmeni pelmeni in the category of frozen semi-finished products, Bavarushka collection of sausages in the category of sausages.

In Q1 2022, the company also increased tax deductions to all levels of budgets. Thus, more than 660 million rubles were transferred to the federal budget (an increase of 38%), and more than 545 million rubles to the regional budget (an increase of 41%). The total amount of contributions to compulsory pension and medical insurance amounted to more than 428 million rubles (which is higher than last year by 27% and 18%, respectively). The number of employees in Q1 increased by 8% compared to a year earlier. Today, the company employs 10 thousand people.

Tatiana Trifonova, Abi Director General:

"Abi is included in the list of systemic enterprises of Russia. In 2022, it is critical for the company to meet its commitment to ensure food security. This will be conducive to the welfare of the residents of the country, the region, and the company's employees. Today, Abi fulfills all obligations to employees and partners, to retail chains and suppliers.

Abi continues to develop new sales channels and work out offers and novelties that will be of interest to the market. And the Q1 results confirm the correctness of the decisions that were made within the sustainable work and development.”

In Q1 2021, Abi commissioned its own Quality Control Research Laboratory, which conducts examinations of samples (of III-IV pathogenicity groups) at all stages of production: analysis of input raw materials, production facilities and finished products.

Two new administrative and amenity buildings for the production complexes of the Starodvorskiye Kolbasy plant began their work. The buildings provide the company's employees with comfortable and functional changing rooms, offices, canteens organized according to all modern food safety standards.

The company is increasing its presence both in traditional sales channels and in the e-com market: Abi products are available for order in the country's leading marketplaces and delivery services. In Q1, Abi continued to actively promote its brand products, including new products, on the Russia's leading federal channels, as well as on popular online platforms.

By the end of 2021, Abi is the leader in terms of sales in all categories of presence in the Russian market. In the sausages and sausage products category Abi's share is 11.8%, in the frozen semi-finished products category - 9.9%, in the frozen fully cooked products category - 14.9%[2]. The company's revenue in 2021 amounted to 57.6 billion rubles.

Abi is Russia's leading manufacturer of convenient and easy-to-cook meat food products. According to the GfK consumer panel, Abi is the leader in sales in all presence categories in the territory of the Russian Federation: "sausages and sausage products", "frozen semi-finished products" and "frozen fully ready-made products". The structure of the company includes three modern factories in the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. The Abi portfolio includes the brands "Vyazanka", "Goryachaya shtuchka", "Bavarushka", "Starodvorie", "Yadrena kopot", "Osobyi retsept". The company's distribution network covers almost all regions of the Russian Federation, the countries of the Customs Union – Kazakhstan, the Republic of Belarus and Kirghizia, as well as Abkhazia, Azerbaijan, Uzbekistan and Mongolia. The company's products are available to more than 140 million Russians.

[1]Revenue for Q1 2022 is shown before the audit of consolidated financial statements under IFRS. An increase of 3.9 billion rubles compared to the same period in 2021.

[2] by households in Russia of products on the market of: 1. sausages and sausage products. According to the data of GFK-Rus LLC consumer panel, the sample size is 10 thousand RF households; 2. frozen semi-finished products. According to the data of GFK-Rus LLC consumer panel, the sample size is 10 thousand RF households; 3. frozen fully cooked products. According to the data of GFK-Rus LLC consumer panel, the sample size is 20 thousand RF households.

Abi, a leading manufacturer of convenient and easy-to-prepare meat food products, reports: in Q1 2022, 320 employees of the company received professional training, and 58 students completed on-the-job training and pre-graduate internships.

In Q1 2022, 320 Abi employees were sent for advanced training and mandatory certification. This is almost 10 times more than in 2021 due to the removal of coronavirus restrictions and the resumption of in-person training programs.

Employees whose retraining is provided for by law were sent to compulsory training; in addition, some of the staff improved their qualifications to perform operational tasks. Among them are goods pickers, forklift drivers, laboratory assistants, nurses, power engineers, electric and gas welders, quality specialists, production managers and IT specialists.

The regional training centers Promenergobezopasnost, Professional, Ariadna, Energetik, Basic Medical College, Vladimir-Test became the basis for training employees. Training was organized in the largest Russian educational institutions, namely the St. Petersburg Institute of Management and Food Technologies and the training center at the Moscow State Technical University named after N.E. Bauman.

Olga Antipova, Abi Human Resources Director:

"Abi is Russia's leading manufacturer of convenient and easy-to-cook meat food products. And as an industry leader, we are interested in having the most professional and qualified employees. The company gives much attention to personnel training. During the pandemic, training programs were mainly conducted in the remote mode. In 2022, most of them again became available in the usual face-to-face format.

We also continue to offer ample opportunities for professional development based on our own Corporate University, where employees can improve their qualification, undergo retraining or even get a second profession.”

In 2022, the work on attracting personnel, organizing training and advanced training of personnel will continue. In total, more than 1,000 Abi employees will have to undergo retraining. In total, about 20 million rubles were allocated for these purposes.

Abi continues to actively work with students and interacts with top universities and colleges across the country to form a strong talent pool. In Q1 2022, a record number of students completed practical training and internship – 58 people, which is 2 times higher than in 2021. Together with Abi experts, the basics of future professions were mastered by students from the Vladimir State University, RANEPA, the Financial University, the Ivanovo State University of Chemical Technology, as well as from the Industrial College, the College of Economics and Technology and the College at the Financial University. It should be noted that the internship at the company is paid; more than 15 million rubles were allocated for this purpose in 2022.

As part of its work with universities, in September 2021, Abi launched the Marketing Territory educational program together with the Vladimir State University. The main goal of the program is to improve professional level of practical training of Vladimir students in marketing and the systematic formation of a student personnel reserve with the possibility of subsequent employment of the best young specialists in Abi Company. In December 2021, the company consolidated its cooperation with the Vladimir branch of RANEPA by signing an agreement for the development of multilateral and mutually beneficial relations on personnel training.

Today Abi is one of the largest employers in Vladimir Oblast with a total staff of more than 10 thousand people. The company is the Russian market leader in all categories of presence in sales volume in tons¹ and is among the 500 largest companies of the country in terms of revenue (RBC-500 rating)². Abi provides a full production cycle of the product: the purchase of raw materials, production, marketing, distribution, transport and warehouse logistics and sales.

Abi is Russia's leading manufacturer of convenient and easy-to-cook meat food products. According to the GfK consumer panel, Abi is the leader in sales in all presence categories in the territory of the Russian Federation: "sausages and sausage products", "frozen semi-finished products" and "frozen fully ready-made products". The structure of the company includes three modern factories in the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. The Abi portfolio includes the brands "Vyazanka", "Goryachaya shtuchka", "Bavarushka", "Starodvorie", "Yadrena kopot", "Osobyi retsept". The company's distribution network covers almost all regions of the Russian Federation, the countries of the Customs Union – Kazakhstan, the Republic of Belarus and Kirghizia, as well as Abkhazia, Azerbaijan, Uzbekistan and Mongolia. The company's products are available to more than 140 million Russians.

1 According to the data of GFK-Rus LLC consumer panel for the period from 01.01.2021 to 31.12.2021, in products purchase volume by Russian households on the market of:^{1. sausages and sausage products. According to the data of GFK-Rus LLC consumer panel, the sample size is 10 thousand Russian households; 2. frozen semi-finished products. According to the data of GFK-Rus LLCconsumer panel, the sample size is 10 thousand Russian households; 3. frozen fully cooked products. According to the data of GFK-Rus consumer panel, the sample size is 20 thousand Russian households.}

2 According to RBC data for 2020: https://pro.rbc.ru/rbc500

Abi, a leading manufacturer of convenient and easy-to-cook meat food products, announces the start of exporting its products to Mongolia.

In April 2022, Abi started exporting its products to Mongolia. In the first deliveries, 12 products of the "Goryachaya shtuchka" brand are represented. Mongolia has become the tenth country where Abi products can be purchased, and the first non-CIS country where the company starts its sales.

At the start of sales, Abi products are presented in the capital of Mongolia, Ulaanbaatar. The company's specialists are already negotiating to enter the next two largest cities in the country. The "Goryachaya shtuchka" brand products are available in leading retail chains operating in Ulaanbaatar.

In order to obtain a permit to export Abi products to Mongolia, a survey of the company's enterprises and warehouse complexes was carried out by the Rosselkhoznadzor territorial administration for compliance with the food safety requirements of both the exporting country and the requirements of the Customs Union Technical Regulations. Laboratory tests were carried out on the safety of finished products planned for export to this country. The Abi specialists also provided a package of documents on the food safety management system of enterprises.

Olga Spiridonova, Abi's Quality Department Director:

"It should be noted that all products of our enterprises are regularly tested for safety indicators under the production control program in state accredited laboratories. At the same time, export products and raw materials for their manufacture are additionally checked within the state monitoring in the reference research centers of Rosselkhoznadzor.

When preparing to launch the Mongolian market, serious expert support was provided to us by the Rosselkhoznadzor staff: both the territorial administration and the Central Office. The agency's website contains the necessary information on exports and requirements for export products, and specialists have always provided competent advice on obtaining a permit. Such assistance is certainly invaluable for Russian enterprises that are opening up new market outlets."

By the end of 2021, the volume of Abi exports increased 2 times compared to 2020. Cooked sausages have become the most successful in terms of shipment volumes in tons (+53% growth to 2020). Sausages took the second place with an increase of 179%; smoked sausages took the third place (+176%). The Republic of Kazakhstan has become the leader both in terms of the total volume of products sold and in terms of growth rates by the end of 2021 (more than 100%).

Roman Otodraka, Abi Sales Department Director:

"Abroad, as well as in Russia, we use an integrated approach based on a systematic study of consumer behavior and preferences, which allows us to build strong brands in the presence countries that not only meet the needs and correlate with the values of consumers, but also anticipate the needs of the audience in many ways.

We are sure that having a high quality and delicious product, which is supported by competent communication with the consumer, it is possible to explore any new markets. In 2022, the company continues to develop cooperation with partners in the CIS, as well as in the countries of the Eurasian Economic Union. And entering the Mongolian market opens up new prospects for us."

In 2021, the total volume of Abi production increased by 18% and amounted to 351 thousand tons. The revenue reached 57.6 billion rubles.[1] For the third year in a row, the company confirms its leading position in terms of sales in all presence categories in the Russian market. In the "sausages and sausage products" category the share of Abi is 11.8%, in the "frozen semi-finished products" category – 9.9%, in the "frozen fully ready-made products" category –14.9%[2].

Abi is Russia's leading manufacturer of convenient and easy-to-cook meat food products. According to the GfK consumer panel, Abi is the leader in sales in all presence categories in the territory of the Russian Federation: "sausages and sausage products", "frozen semi-finished products" and "frozen fully ready-made products"2. The structure of the company includes three modern factories in the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. The Abi portfolio includes the brands "Vyazanka", "Goryachaya shtuchka", "Starodvorie", "Yadrena kopot". The company's distribution network covers almost all regions of the Russian Federation, the countries of the Customs Union – Kazakhstan, the Republic of Belarus, as well as Abkhazia, Azerbaijan and Uzbekistan. The company's products are available to more than 140 million Russians.

[1] Revenue for 2021 is provided before obtaining the audit results of consolidated statements according to IFRS.

[2] According to the data of the "GFK-Rus" LLC consumer panel for the period from January 1, 2021 to December 31, 2021, in terms of products purchase volume on the market by households of the Russian Federation:

1. sausages and sausage products. According to the data of the "GFK-Rus" LLC consumer panel, the sample size is 10 thousand households of the Russian Federation;

2. frozen semi-finished products. According to the data of the "GFK-Rus" LLC consumer panel, the sample size is 10 thousand households of the Russian Federation;

3. frozen fully ready-made products. According to the data of the "GFK-Rus" LLC consumer panel, the sample size is 20 thousand households of the Russian Federation.

Abi, a leading manufacturer of convenient and easy-to-prepare food products, reports: the Arbitration Court of Vladimir Oblast took the side of “Starodvorskie Kolbasy” CJSC (part of the Abi Group) in a dispute with “Vladimirsky Standard” LLC. A decision was made to recover compensation of 1 million rubles for the illegal use of an industrial design belonging to “Starodvorskie Kolbasy” CJSC. The First Arbitration Court of Appeal upheld this decision.

In 2020, “Vladimirsky Standard” LLC sold its products in packaging, the design of which is confusingly similar to the “Vyazanka” industrial model (sausage casing, patent No. 113553).

To restrain the violation, “Starodvorskie Kolbasy” CJSC appealed to the Arbitration Court of Vladimir Oblast with a claim against “Vladimirsky Standard” LLC. After that, the specified manufacturer was forced to change the packaging design. Based on the results of the case, the court ruled to recover compensation from “Vladimirsky Standard” LLC in the amount of 1 million rubles for violating the exclusive rights of “Starodvorskiye Kolbasy” CJSC. “Vladimirsky Standard” LLC appealed this decision, but the First Arbitration Court of Appeal dismissed the complaint.

“Vyazanka” is the first well-known trademark in Russia in the sausage products category. For several years, “Vyazanka” has been the No.1 brand chosen by mothers with children[1] among all manufacturers of boiled sausages in Russia, the winner of the national award "Product of the Year 2020"[2] in the nomination "For consumer care and natural ingredients". In 2017, 2019 and 2021, the brand was recognized by consumers as the No. 1 Brand in Russia[3] in the Meat gastronomy category. The “Vyazanka” brand products are multiple winners of prestigious competitions: 100 Best Goods of Russia, IFFA, Prodexpo, etc.

Tatiana Trifonova, General Director of Abi:

“Vyazanka” sausages have an original appearance, are easily recognizable and popular among consumers. This is not the first time that unscrupulous manufacturers use the reputation of our brands.

Abi, being the market leader[4], whose products are represented in all regions of the country, considers unacceptable the illegal use of the company's intellectual property – the result of the daily hard work of more than 10 thousand people, investment in the modernization of the technological process, advertising promotion, and the development of new innovative products.

The appeal of the copyright holder to the court in order to stop actions of this kind and bring the violator to justice is a natural and predicted response.

I believe that the trend towards an increase in copying is just one more confirmation of the consumers' recognition and love for our products.”

Abi is Russia's leading manufacturer of convenient and easy-to-cook meat food products. According to the GfK consumer panel, Abi is the leader in sales in all presence categories in the territory of the Russian Federation: "sausages and sausage products", "frozen semi-finished products" and "frozen fully ready-made products". The structure of the company includes three modern factories in the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. The Abi portfolio includes the brands "Vyazanka", "Goryachaya shtuchka", "Bavarushka", "Starodvorie", "Yadrena kopot", "Osobyi retsept". The company's distribution network covers almost all regions of the Russian Federation, the countries of the Customs Union – Kazakhstan, the Republic of Belarus and Kirghizia, as well as Abkhazia, Azerbaijan, Uzbekistan and Mongolia. The company's products are available to more than 140 million Russians.

[1] According to the research "Russian Index of Target Groups"-2020/IV wave, conducted by Ipsos Comcon, the brand of boiled sausages Vyazanka occupies a leading position in terms of the share and number of consumers among women with children, compared with all other studied brands of boiled sausages.

[2] List of winners of the "Product of the Year -2020" award http://www.tovargoda.info/old_winners/2020

[3] Official website of the annual consumer confidence award "Brand No.1 in Russia" https://www.narodnayamarka.ru/

[4] According to the data of GFK-Rus LLC consumer panel for the period from 01.01.2021 to 31.12.2021, in terms of the products purchase volume by Russian households on the market of:

1. sausages and sausage products. According to the data of the "GFK-Rus" LLC consumer panel, the sample size is 10 thousand households of the Russian Federation;

2. frozen semi-finished products. According to the data of the "GFK-Rus" LLC consumer panel, the sample size is 10 thousand households of the Russian Federation;

3. frozen fully ready-made products. According to the data of the "GFK-Rus" LLC consumer panel, the sample size is 20 thousand households of the Russian Federation.

Abi, a leading manufacturer of convenient and easy-to-cook meat products, will expand its range of products based on vegetable protein.

In confirmation of its plans to develop a range of plant-based alternatives and to take an active part in the development of the industry in this category of food products, Abi has joined the Union of Plant-based Products Manufacturers. The application for membership was accepted on April 21 at the General Annual Meeting of the Union. This non-profit organization unites almost 40 participants of the plant-based alternatives market, contributes to the consolidation and promotion of their interests, as well as the further development of the industry.

Abi has been developing its own plant-based products since 2021. For this purpose, a studio of new developments was created, providing the creation of products that significantly differ from the classic assortment of the company's brands. The studio has its own team with a high level of expertise and has access to high-tech resources and infrastructure of the company.

The decision to launch a new business area for Abi – vegetable protein products production – was made based on the trends of the global and Russian food markets and the company's desire to develop its own competence in innovative product specialities development and implementation. The prospects for further growth of this segment were also confirmed by consumer tests that the company conducted both among active lovers of these products and among those who do not buy them regularly yet.  

The product line based on vegetable protein is fully developed by the studio specialists: from the selection of ingredients to the manufacturing technology. This approach will allow, on the one hand, to create unique products that will meet the company's requirements for taste characteristics and quality, and on the other hand, to achieve a recognizable and vivid taste. The new line will be released under the brand "Goryachaya Shtuchka", which the consumer associates with quality, innovation and offers new, unusual, but invariably delicious products. The market launch is scheduled for Q3 2022.

Currently, five novelties of vegetable protein products are being elaborated, which will form a new category for the market – innovative ready-to-eat plant products. It is important to note that Russian raw materials were used in the development of formulas. According to the research results, the products developed by Abi were positively received by respondents who confirmed their willingness to buy them.

Denis Martasov, Abi Marketing Department Director:

"Abi has been working with meat food products for more than 25 years. However, we cannot ignore the bright trends in the food market. We made the decision to develop our own products based on vegetable protein on the basis of the desires of consumers who want to stick to the proper nutrition principles, but at the same time do not deny themselves their favorite dishes. The conducted research and market analysis show a stable interest in such products among the residents of our country.

We are confident that the new products will not only organically complement the range of our brands, but will also become beloved and in demand among a wide range of consumers."

Valeria Rodina, Executive Director of the Union of Plant-based Products Manufacturers:

"The demand for plant-based alternatives is growing by 20% annually. This is a very promising market. Many large companies that produce products from traditional raw materials, such as milk and meat, have already taken the path of product lines diversification and expansion with plant-based products. We are glad that such a large food market participant as Abi has joined our industry association and is ready to take an active part in the development of the plant-based alternatives market. It is doubly pleasant that the company is not at the start of development, but is already completing preparations for industrial production and mass launch of retail with new products. Nowadays, consumers are increasingly eager to see new products, try new tastes, taking care of their health and saving time. I am sure that Abi will satisfy this request."

Abi held preliminary negotiations on cooperation with a number of partners who expressed their willingness to introduce vegetable protein products into the matrix and to launch the market. The company is also considering the possibility of conducting promotional campaigns in support of new products, which will contribute not only to their promotion on the market, but also to the formation of plant-based products consumption culture in our country.

Abi is Russia's leading manufacturer of convenient and easy-to-cook meat food products. According to the GfK consumer panel, Abi is the leader in sales in all presence categories in the territory of the Russian Federation: "sausages and sausage products", "frozen semi-finished products" and "frozen fully ready-made products". The structure of the company includes three modern factories in the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. The Abi portfolio includes the brands "Vyazanka", "Goryachaya shtuchka", "Bavarushka", "Starodvorie", "Yadrena kopot", "Osobyi retsept". The company's distribution network covers almost all regions of the Russian Federation, the countries of the Customs Union – Kazakhstan, the Republic of Belarus and Kirghizia, as well as Abkhazia, Azerbaijan, Uzbekistan and Mongolia. The company's products are available to more than 140 million Russians.

"Goryachaya shtuchka" is the No. 1 brand on the frozen fully ready-made products market in Russia**. The assortment includes a line of innovative products for the Russian market, each of which has its own uniqueness: "Chebupeli", "Chebupizza", "Hotsteri", "Belmeshi", etc.

The "Goryachaya shtuchka" brand is the winner of a large number of awards and prizes. It is a three-time winner of the TOP 10 category "Best Russian Grocery Brand" of the Best Brands award (2019-2021) and the winner of the national consumer confidence award "Brand No. 1 in Russia" in the category "Frozen ready-made products" in 2018. The recognition of the professional community has brought awards of prestigious competitions (Effie Awards Russia) and exhibitions (Prodexpo) to the brand's asset.

"Goryachaya shtuchka" rocks as it should!

The Union of Plant-based Products Manufacturers is a non-profit organization created to unite manufacturers of innovative plant-based products and consolidate a new industry. The main areas of the Union's activity are technical and legal regulation, marketing and PR activities, participation in exhibitions and fair events. The members of the Union are provided with exclusive analytical and information products on the market and industry media field analysis.

*According to the data of the "GFK-Rus" LLC consumer panel for the period from January 1, 2021 to December 31, 2021, in terms of products purchase volume on the market by households of the Russian Federation:

1. sausages and sausage products. According to the data of the "GFK-Rus" LLC consumer panel, the sample size is 10 thousand households of the Russian Federation;

2. frozen semi-finished products. According to the data of the "GFK-Rus" LLC consumer panel, the sample size is 10 thousand households of the Russian Federation;

3. frozen fully ready-made products. According to the data of the "GFK-Rus" LLC consumer panel, the sample size is 20 thousand households of the Russian Federation.

** For the period from September 1, 2020 to August 31, 2021, in terms of the products purchase volume in kind and value by households of the Russian Federation on the frozen fully ready-made products market. According to the data of the "GFK-Rus" LLC (OGRN 1027739386949) consumer panel, the sample size is up to 20 thousand households of the Russian Federation.

Abi, a leading manufacturer of convenient and easy-to-cook meat food products, reports: by the end of 2021, the company increased production volumes by 18% and retained leadership positions in all presence categories.

In 2021, the total volume of Abi production increased by 18% and amounted to 351 thousand tons. The revenue reached 57.6 billion rubles.[1] The growth of indicators reflects the persistence of trends in consumer behavior under the anti-covid restrictions that formed in 2020. The increased demand of the country's residents was for products with a stable emotional commitment, the consumption of which is associated with stability, as well as products that do not require complex and long-term preparation.

For the third year in a row, the company confirms its leading position in terms of sales in all presence categories in the Russian market. In the "sausages and sausage products" category the share of Abi is 11.8%, in the "frozen semi-finished products" category – 9.9%, in the "frozen fully ready-made products" category –14.9%[2]. According to the GfK panel, the increase in Abi products consumption in the "sausage and sausage products" and "frozen semi-finished products" categories amounted to 16.1% and 12.1%, respectively, which significantly outperforms the growth rate of the market. In the previous year, the company also significantly increased its presence in the e-com segment.

In 2021, the brand "Goryachaya shtuchka" celebrated its tenth anniversary, began the production of meat dumplings in the premium segment -Grandmeni, and launched a strategic novelty in the capacious and dynamically developing "nuggets" category – pumped "Nuggets". Another Abi product in the fully ready-made products category – "nya-nyaggetsy Slivushki" from the "Vyazanka" brand showed an increase in sales by more than 40% at the end of the year.

In 2021, four Abi trademarks at once – "Vyazanka", "Goryachaya shtuchka", "Chebupeli" and "Starodvorie" were included in the register of "Well-known Trademarks in the Russian Federation".

The company's investment volume in 2021 exceeded 4.4 billion rubles. In particular, the construction of two multi-storey modern administrative and service buildings at the production sites of "Starodvorskie Kolbasy" plant was completed. The projects were carried out within the program of working conditions improvement and comply with the latest requirements of food production standards in Russia.

The company's priority is product quality control. At the end of the year, the construction of its own quality control laboratory was completed, in which microbiological studies are already being carried out at all stages of production: from the analysis of input raw materials to the finished products themselves. The laboratory is equipped with the most modern equipment that allows for high precision and operational studies of the tested samples.

Tatiana Trifonova, Abi's General Director: 

"By the end of 2021, the company increased the key indicators of production activity. This is a remarkable result for the entire large Abi team, which employs about 10 thousand people today. Last year, we were able to implement significant steps to create a comfortable and safe working environment, especially paying attention to the health of our employees in connection with the retaining difficult epidemiological situation. At the end of the year, the company's total tax deductions amounted to 3.9 billion rubles, of which 1.2 billion rubles were payments to the Pension Fund.

In 2022, the tasks to provide stable high-quality food products to residents throughout Russia and preserve jobs are still a priority for us."

Abi is Russia's leading manufacturer of convenient and easy-to-cook meat food products. According to the GfK consumer panel, Abi is the leader in sales in all presence categories in the territory of the Russian Federation: "sausages and sausage products", "frozen semi-finished products" and "frozen fully ready-made products"2. The structure of the company includes three modern factories in the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. The Abi portfolio includes the brands "Vyazanka", "Goryachaya shtuchka", "Starodvorie", "Yadrena kopot". The company's distribution network covers almost all regions of the Russian Federation, the countries of the Customs Union – Kazakhstan, the Republic of Belarus, as well as Abkhazia, Azerbaijan and Uzbekistan. The company's products are available to more than 140 million Russians.

[1] Revenue for 2021 is provided before obtaining the audit results of consolidated statements according to IFRS.

[2] According to the data of the "GFK-Rus" LLC consumer panel for the period from January 1, 2021 to December 31, 2021, in terms of products purchase volume in kind (kg) by households of the Russian Federation. The market of sausages and sausage products includes such segments as hams, cooked, cooked and smoked, semi-smoked, raw smoked/dried, liver sausages, sausage snacks, bockwurst sausages/short bratwust with fat inclusions, frankfurters. The frozen semi-finished products market includes such segments as meat dumplings, khinkali, dumplings, ravioli, manti. The frozen fully ready-made food market includes such segments as frozen ready-made pancakes, fried snacks, pizzas, nuggets, chicken strips/wings/legs, pies, belyashi, chebureks, burgers, khachapuri, krolls, lasagna, samsa, shawarma, main courses, juliennes.

Abi, a leading manufacturer of convenient and easy-to-prepare meat products, more than quadrupled sales of its products through the SberMarket service in 2021.

By the end of 2021, Abi significantly increased sales of its products through the SberMarket online delivery service. Compared to 2020, the number of products purchased by service customers increased by 4.6 times.

Growth was shown by all Abi brands: “Vyazanka”, “Starodvorie”, “Goryachaya shtuchka” and “Yadrena kopot”. The “Vyazanka” brand became the leader in the number of products ordered through SberMarket, while the “Yadrena kopot” brand showed the maximum growth, whose orders in 2021 increased by more than 7 times.

It is also necessary to note the significant dynamics in the increase in sales during 2021. On average, the growth in orders for all Abi brands products through the SberMarket service amounted to 360% for the year. The “Vyazanka” brand products also became the leader here, which in December began to be ordered online 5.5 times more often than at the beginning of the year.

Denis Martasov, Abi Marketing Department Director: 

“Today Abi pays great attention to the e-grocery market. We constantly monitor trends in online food trading. Of course, it is important to focus on the leaders in this industry. The dynamics that all our brands showed through the SberMarket online delivery service at the end of 2021 confirms that we have the right development strategy in this area.

I am glad that all Abi brands products showed significant growth. This is largely because our products are aimed at the widest range of customers with different taste preferences. The sales results of the “Vyazanka” brand are particularly impressive. They once again confirm the love of our customers for the brand’s sausage products and confirm the title of "Brand No.1 in Russia", which we received at the end of 2021 and which became the third in a row for “Vyazanka”."

Lyudmila Marlie, SberMarket Advertising Platform Director:

"The development of the advertising platform is one of the key focuses of our company for the coming years. In 2021, several new products and services appeared in the Ads Platform portfolio: in-depth analytics for brands and manufacturers, new advertising formats both online (for example, banners in categories, games and special projects) and offline (targeted sampling for the current basket). We are creating a service where brands can increase sales and brand awareness through the wide range of services we provide. Abi's cooperation has shown outstanding results, including through the use of promotional formats on the SberMarket platform: a personalized category and advertising banners in a mobile application.”

Today, Abi is the Russian market leader in all categories of presence in terms of sales in tons* and is among the 500 largest companies in the country in terms of revenue (RBC-500 rating).

Abi is Russia's leading manufacturer of convenient and easy-to-cook meat food products. According to the GfK consumer panel, Abi is the leader in sales in all presence categories in the territory of the Russian Federation: "sausages and sausage products", "frozen semi-finished products" and "frozen fully ready-made products". The structure of the company includes three modern factories in the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. The Abi portfolio includes the brands "Vyazanka", "Goryachaya shtuchka", "Bavarushka", "Starodvorie", "Yadrena kopot", "Osobyi retsept". The company's distribution network covers almost all regions of the Russian Federation, the countries of the Customs Union – Kazakhstan, the Republic of Belarus and Kirghizia, as well as Abkhazia, Azerbaijan, Uzbekistan and Mongolia. The company's products are available to more than 140 million Russians.

SberMarket is a delivery from stores No.1 in Russia. The service delivers products, medicines, cosmetics, goods for children, pet supplies and much more in more than 160 cities from Kaliningrad to Petropavlovsk-Kamchatsky.

SberMarket (Instamart Service LLC) became the leader in its segment in Russia in 2021. The service ranks 1st in turnover among online grocery stores based on the industry survey “FOODTECH: online trading and delivery services. INFOLine Russia TOP rating. Online food retail».

SberMarket provides delivery from more than 150 retail chains, including federal retail chains METRO, Lenta, Auchan, Magnit and OK. The key new directions for the company are express delivery and new categories: delivery of over-the-counter medicines from pharmacies, cosmetics, goods for children and pet supplies.

* For the period from 01.01.2021 to 31.12.2021, by the purchase volume by households in Russia. According to GFK-Rus LLC consumer panel, the sample size is 10 thousand Russian households for sausage products, frozen semi-finished products, 20 thousand Russian households for frozen fully cooked (finished products). Data collection method: scanning purchases.

** According to RBC data for 2020: https://pro.rbc.ru/rbc500

Abi, a leading manufacturer of convenient and easy-to-cook meat food products, announces the launch of its own quality control research laboratory.

The main activity of the Laboratory is conducting microbiological studies (of 3-4 pathogenicity group) at all stages of production: analysis of input raw materials, process environment items and immediately finished products. The Laboratory meets all the necessary requirements of sanitary regulations, which is confirmed by the "Center for Hygiene and Epidemiology in the Vladimir Region" Federal State-Funded Healthcare Institution, and is licensed by the Directorate of the Federal Service for Supervision of Consumers Protection and Welfare (Rospotrebnadzor).

The Laboratory complex is equipped with the most modern equipment of the best European manufacturers, which allows to perform high precision and operational studies of the tested samples. The total volume of investments in equipment exceeded 10 million rubles.

An automatic analyzer device of a French manufacturer is installed in the Laboratory, which allows to get a high-precision result for the content of pathogens in just 24 hours, whereas the classical research method usually takes about six days. This express method for determination of pathogenic microorganisms has international validations and is included in GOST standards and guidelines for meat and meat products safety control.

Special attention in the Laboratory is paid to leveling the risks of employees' infection when working with pathogenic agents, as well as protecting the environment and the product under study itself. Modern class II microbiological safety boxes have been certified for compliance with the European standard DIN EN 12469:2000-2009 at the TÜV NORD center (Germany).

In addition, the Laboratory is equipped with equipment from leading Russian manufacturers and suppliers of medical and laboratory equipment: "Kasimov Instrument Plant", "Smolensky SKTB SPU", "Gosmetr" Research and Production Enterprise, etc.

The staff of the Laboratory complex consists of multi-disciplinary specialists with the required level of qualification: microbiologists, laboratory assistants, specialists in sampling and receiving samples. The Laboratory's capacities allow daily processing of the samples obtained online.

Olga Spiridonova, Abi's Quality Department Director:

"The products of our brands are multiple winners of various awards and competitions, including for high quality. And most importantly, the consumer confidence is confirmed by the sales results: for two years in a row, Abi has been the absolute leader in terms of purchase volumes in all presence categories. Of course, all this is impossible without careful work on the product itself, including constant control of recipes and quality throughout the production chain. It took us a long time to create our own laboratory – this is a difficult and time-consuming process that requires significant investments - both financial and expert. I am particularly pleased to note that this complex project was developed by the Abi specialists without the involvement of external consultants. I am sure that the creation of our own laboratory will allow the company to reach a qualitatively new level of development and increase the overall transparency of the product production process".

The quality and safety of manufactured products are the fundamental principles of production and the main priorities of Abi. The company annually invests in biosafety and modern technologies. The creation of our own research laboratory is an important step to improve quality control processes in the entire production chain.

Abi will continue to cooperate with leading regional and federal laboratories on conducting a wide range of studies: various physical and chemical tests for compliance of finished products with labeling, for the residual amount of veterinary drugs and heavy metals, as well as testing the quality and safety of packaging materials.

Abi is Russia's leading manufacturer of convenient and easy-to-cook meat food products. According to the GfK consumer panel, Abi is the leader in sales in all presence categories in the territory of the Russian Federation: "sausages and sausage products", "frozen semi-finished products" and "frozen fully ready-made products"[1]. The structure of the company includes three modern factories in the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. The Abi portfolio includes the brands "Vyazanka", "Goryachaya shtuchka", "Starodvorie", "Yadrena kopot", "Osobyi retsept". The company's distribution network covers almost all regions of the Russian Federation, the countries of the Customs Union – Kazakhstan, the Republic of Belarus and Kirghizia, as well as Abkhazia, Azerbaijan and Uzbekistan. The company's products are available to more than 140 million Russians.

[1] According to the data of the "GFK-Rus" LLC consumer panel for the period from January 1, 2021 to December 31, 2021, in terms of products purchase volume on the market by households of the Russian Federation:

1. sausages and sausage products. According to the data of the "GFK-Rus" LLC consumer panel, the sample size is 10 thousand households of the Russian Federation;

2. frozen semi-finished products. According to the data of the "GFK-Rus" LLC consumer panel, the sample size is 10 thousand households of the Russian Federation;

3. frozen fully ready-made products. According to the data of the "GFK-Rus" LLC consumer panel, the sample size is 20 thousand households of the Russian Federation.

Abi, a leading manufacturer of convenient and easy-to-prepare meat food products, has signed a cooperation agreement with the Vladimir branch of the Russian Presidential Academy of National Economy and Public Administration.

Abi and the RANEPA Vladimir Branch signed a cooperation agreement that will promote the development of multilateral and mutually beneficial relations on personnel training. The document was signed by Yulia Volkova, Abi HR Deputy Director, and Vyacheslav Kartukhin, Director of the RANEPA Vladimir Branch. The agreement was signed as part of the 1st Interregional Investment Congress of the Central Federal District, which was held in Suzdal on December 9-11, 2021. 

Today Abi is one of the largest employers in Vladimir Oblast with a total staff of more than 9 thousand people. The company is the Russian market leader in all categories of presence in sales volume in tons¹ and is among the 500 largest companies of the country in terms of revenue (RBC-500 rating)². Abi provides a full production cycle of the product: the purchase of raw materials, production, marketing, distribution, transport and warehouse logistics and sales.

Yulia Volkova, Abi HR Deputy Director:
"Abi is the largest employer in Vladimir Oblast. We cooperate with top universities throughout the country, organize internships, invite for paid internships, and employ students in a variety of training areas: management, marketing, personnel management, economics, law, economic security, information technology and a number of other relevant areas. Also, the Abi experts share practical experience, cases and modern trends with students, participating in the educational process, enriching the fundamental knowledge provided by the university with practice.   

Abi is interested in building a strong talent pool and retaining young professionals in our region. Every year more than 70 students and graduates have practical training and internships in the company. Approximately one third of young professionals are employed by us after graduation. We are confident that cooperation with the RANEPA Vladimir branch will allow us to attract Academy graduates to work in our company in the future.”

Vyacheslav Kartukhin, Director of the RANEPA Vladimir branch, Deputy Chairman of the Legislative Assembly of Vladimir Oblast: 

“We cooperate with more than 2,000 organizations, including about 25 large enterprises, and this is very useful in terms of training effective management personnel. The heads of the companies with which agreements are being signed today are determined to transfer to our students their methods, technologies and experience in working with personnel.”

Earlier, in September 2021, Abi launched the Marketing Territory educational program together with the Vladimir State University named after Alexander and Nikolay Stoletovs. The main goal of the program is to improve professional level of practical training of Vladimir students in marketing and the systematic formation of a student personnel reserve with the possibility of subsequent employment of the best young specialists in Abi Company.

Abi is Russia's leading manufacturer of convenient and easy-to-cook meat food products. According to the GfK consumer panel, Abi is the leader in sales in all presence categories in the territory of the Russian Federation: "sausages and sausage products", "frozen semi-finished products" and "frozen fully ready-made products". The structure of the company includes three modern factories in the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. The Abi portfolio includes the brands "Vyazanka", "Goryachaya shtuchka", "Starodvorie", "Yadrena kopot", "Osobyi retsept". The company's distribution network covers almost all regions of the Russian Federation, the countries of the Customs Union – Kazakhstan, the Republic of Belarus and Kirghizia, as well as Abkhazia, Azerbaijan and Uzbekistan. The company's products are available to more than 140 million Russians.

[1] For the period from 01.01.2020 to 31.12.2020, by the purchase volume by households in Russia. According to GFK-Rus LLC consumer panel, the sample size is 10 thousand Russian households for sausage products, frozen semi-finished products, 20 thousand Russian households for frozen fully cooked (finished products). Data collection method: scanning purchases.

2 According to RBC data for 2019: https://pro.rbc.ru/rbc500

Abi, a leading manufacturer of convenient and easy-to-cook meat food products, signed a cooperation agreement with the administration of the Vladimir Region within the 1st Interregional Investment Congress of the Central Federal District.

The Abi and the administration of the Vladimir Region signed a cooperation agreement that will contribute to the creation of favorable conditions for the development of versatile and mutually beneficial relations. The document was signed by Abi's General Director Tatiana Trifonova, the Acting Governor of the Vladimir Region Aleksandr Avdeev and the Head of Vladimir-City Administration Andrey Shokhin. The signing took place within the 1st Interregional Investment Congress of the Central Federal District, which was held in Suzdal on December 9-11, 2021.

Currently, Abi is the leader of the Russian market in all presence categories in terms of sales in tonnes¹. The company provides a full product production cycle: purchase of raw materials, production, marketing, distribution, transport and warehouse logistics and sales. Abi owns three modern factories in Russia, two of the largest of them operate in the Vladimir Region. The total number of employees is more than 9 thousand people. Abi is one of the 500 largest companies in Russia by revenue (RBC-500 rating)².

Tatiana Trifonova, Abi's General Director: 

"Thanks to Acting Governor Aleksandr Avdeev, Abi is participating in the Vladimir Investment Congress for the first time. Abi is the largest taxpayer, investor and employer in the region.

We are pleased to present our investment project "Development of Abi production facilities" within the congress. The Project provides for the construction of two new modern, high-tech complexes for the production of sausage products, frozen semi-finished products and frozen ready-made products. According to our preliminary estimates, the volume of investments will amount to more than 16 billion rubles.

The development of production capacities will allow Abi to increase the volume of products by 217 thousand tons per year, which, of course, will contribute to an increase in the share of market presence of sausage products, frozen semi-finished products and frozen ready-made products in Russia and the CIS. It is important to note that more than 2,000 new jobs will be created in connection with the commissioning of new sites."

Aleksandr Avdeev, Acting Governor of the Vladimir Region: "I am sure that the signed agreement will strengthen partnership relations between the administration of the Vladimir Region and Abi, will open up new prospects for cooperation and will contribute to the social and economic development of the region."

The Regional Administration and the City Administration, within their powers, will provide the investor with the necessary assistance in solving a number of important issues, including providing production with the necessary infrastructure, electricity, tap water, the technical possibility of connecting production facilities to the gas distribution network, obtaining the necessary approvals and construction permits, staffing the investment project. Besides, the investor will be provided with state support for investment activities in the performance of the necessary procedures established by the Law No. 90-OZ dated September 2, 2002, "On state support for investment activities carried out in the form of capital investments in the territory of the Vladimir Region".

Abi is Russia's leading manufacturer of convenient and easy-to-cook meat food products. According to the GfK consumer panel, Abi is the leader in sales in all presence categories in the territory of the Russian Federation: "sausages and sausage products", "frozen semi-finished products" and "frozen fully ready-made products"[1]. The structure of the company includes three modern factories in the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. The Abi portfolio includes the brands "Vyazanka", "Goryachaya shtuchka", "Starodvorie", "Yadrena kopot", "Osobyi retsept". The company's distribution network covers almost all regions of the Russian Federation, the countries of the Customs Union – Kazakhstan, the Republic of Belarus and Kirghizia, as well as Abkhazia, Azerbaijan and Uzbekistan. The company's products are available to more than 140 million Russians.

^{¹ For the period from January 1, 2020 to December 31, 2020, by the purchase volume by households of the Russian Federation. According to the data of the consumer panel of GFK-Rus LLC, the sample size is 10 thousand households of the Russian Federation for sausages and sausage products, frozen semi-finished products, 20 thousand households of the Russian Federation for frozen fully ready-made products. Data collection method: purchases scanning.}

^{² According to RBC data for 2019: https://pro.rbc.ru/rbc500}

Abi, a leading manufacturer of convenient and easy-to-prepare food products, reports: the “Vyazanka” brand has become the winner of the annual national consumer confidence award BRAND No.1 IN RUSSIA - 2021.



The “Vyazanka” brand for the third time becomes the best in the Meat gastronomy: sausages category according to the results of the national consumer vote.

The “Vyazanka” brand helps mothers take care of their loved ones, gather them at the table and please them with what they especially love. The popularity of “Vyazanka” products among buyers throughout Russia is due to the high quality of the products: it contains natural ingredients, no soy, hot spices, GMOs and artificial flavors. “Vyazanka” products are easy to find on the store shelf due to the use of rope in the design - the main distinguishing feature of the brand's packaging. “Vyazanka” is the first well-known trademark in Russia in the category of sausage products.

Brand No. 1 in Russia is an annual consumer confidence award that has existed since 1998 and is one of the most prestigious in the field of brand building in the domestic market. The awards are based on customer opinion surveys across the country.

From September to October 2021, readers of electronic media and Facebook users filled out open questionnaires, indicating the names of the best companies and brands. The winners were determined by counting the votes in each category. This year, more than 120,000 users cast their votes.

The award ceremony will take place on December 11, 2021, at the State Kremlin Palace.

Denis Martasov, Abi Marketing Department Director: 

“The Brand No.1 award is already the third one for “Vyazanka”. For us, this is an obvious confirmation of people's love for the brand's sausages. Indeed, we are doing a lot to maintain our leadership positions and continue to delight consumers with delicious and high-quality products.

I congratulate all employees of our company on a well-deserved award; of course, this is the result of a close-knit teamwork of true professionals in their field. And, of course, I thank all consumers for choosing “Vyazanka”."

Abi is Russia's leading manufacturer of convenient and easy-to-cook meat food products. According to the GfK consumer panel, Abi is the leader in sales in all presence categories in the territory of the Russian Federation: "sausages and sausage products", "frozen semi-finished products" and "frozen fully ready-made products". The structure of the company includes three modern factories in the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. The Abi portfolio includes the brands "Vyazanka", "Goryachaya shtuchka", "Starodvorie", "Yadrena kopot", "Osobyi retsept". The company's distribution network covers almost all regions of the Russian Federation, the countries of the Customs Union – Kazakhstan, the Republic of Belarus and Kirghizia, as well as Abkhazia, Azerbaijan and Uzbekistan. The company's products are available to more than 140 million Russians.

***

The “Vyazanka” brand helps mothers take care of their loved ones, gather them at the table and please them with what they especially love. The “Vyazanka” brand assortment includes a variety of products made according to classic recipes with special attention to quality: sausages, hams, nuggets, etc.

“Vyazanka” is the first well-known trademark in Russia in the category of sausage products. For several years, “Vyazanka” has been the No.1 brand chosen by mothers with children among all manufacturers of boiled sausages in Russia. “Vyazanka” is the winner of the national award "Product of the Year 2020" in the nomination "For consumer care and natural ingredients". In 2017, 2019 and 2021, the brand was recognized by consumers as the No. 1 Brand in Russia in the Meat gastronomy category. The “Vyazanka” brand products are multiple winners of prestigious competitions: 100 Best Goods of Russia, IFFA, Prodexpo, etc. More details: https://vyazanka.ru/

[1] For the period from 01.01.2020 to 31.12.2020, by the purchase volume by households in Russia. According to GFK-Rus LLC consumer panel, the sample size is 10 thousand Russian households for sausage products, frozen semi-finished products, 20 thousand Russian households for frozen fully cooked (finished products). Data collection method: scanning purchases.