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Abi, a leading manufacturer of convenient and easy-to-prepare food products, announces the launch of sales of its products in the Kingdom of Saudi Arabia.
Sales of new generation vegetable products (cutlets, nuggets, chebureks, Chebupeli) and sweet pastries "Chebupie" with flavors "Juicy Apple" and "Ripe cherry" under the Foodgital brand have started in retail chains in Saudi Arabia. Abi made the first shipment of products to the Kingdom of Saudi Arabia in October. The first batch of 5 tons was delivered by sea.
Cutlets, nuggets, chebureks and "Chebupeli" Foodgital are a new generation of herbal products that are fully developed by Abi specialists: from the selection of ingredients to manufacturing technology. They have a number of advantages due to the use of vegetable protein – they are easily digestible and contain a high amount of trace elements, such as: calcium, zinc, sodium, magnesium, selenium, phosphorus and potassium. In addition, Foodgital products are rich in fiber, which enriches the body with vitamins and minerals, and also helps to reduce cholesterol levels in the blood.
The composition of products also contains flax and coconut oil. Flax oil has antioxidant properties and contains essential Omega-3 fatty acids, which are beneficial for the health of the heart and blood vessels. Coconut oil, in turn, helps to normalize digestion and strengthens the immune system.
"Chebupie" is a dessert pastry, which is distinguished by a large amount of juicy filling with natural ingredients in a pastry dough. Shock freezing technology keeps the taste and quality of the product unchanged for a long time.
Especially for the start of sales in the Kingdom of Saudi Arabia, the packaging of the products was adapted and translated into Arabic. A brand communication platform has been developed that takes into account the cultural characteristics of the region.
Denis Martasov, Director of the Abi Marketing Department:
"Abi presented its Foodgital product line for the first time at the Saudi Agriculture International Exhibition, which took place last year in Riyadh. We are glad that today our products have become available to the residents of the Kingdom. The start of sales in a new country is an important and responsible moment, and we look forward to the first feedback from customers and our partners."
For the batch, Abi received a Certificate of Compliance with the requirements of the Saudi Arabian Food and Drug Administration (SFDA). To formalize this document, the product must meet strict requirements regarding labeling and composition. Independent laboratory studies have confirmed the compliance of the products with microbiological and physico-chemical quality and safety indicators.
Abi, a leading manufacturer of convenient and easy-to-prepare food, announces: the company's products have received six awards of the international competition "Quality Assurance".
Abi products became the winner of the international competition "Quality Assurance-2023". The Gorbatov's All-Russian Meat Research Institute noted six products of the company, while Abi was the only one of all participants to take awards in two categories at once: "Meat products" and "Bakery products".
Abi submitted several products of its brands to the competition, six of them were specially awarded by the jury. Sausages "Sochinki" of the Starodvorye brand were awarded a gold medal, sausage "Dugushka Molochnaya" and sweet pastries "Chebupie" ripe cherry from the brand Foodgital received silver medals. Cooked sausage "Slivushka" of the brand "Vyazanka", dumplings "Bigbuli #MEGAMYASISHCHE" and "Bulmeni with beef and pork" from the brand "Hot staff" were also awarded for the high quality of products.
The organizer of the Quality Assurance contest is The Gorbatov's All-Russian Meat Research Institute is a well–known developer of solutions for food industry enterprises based on scientific approaches, research and technical documentation. The author of ISO and HACCP standards, which are guided by food manufacturers throughout the country, including the Abi company.
Denis Martasov, Director of the Abi Marketing Department:
"We consider it important that the quality of our products is noted by experts of the prestigious international competition "Quality Assurance". Today, the "Quality Assurance" mark awarded to the winners is not just an award, but an indicator of the high level of the manufacturer for both consumers and partners.
We are glad that the products of almost all of our brands have been highly appreciated. It is especially valuable that our novelty, sweet pastries "Chebupie" ripe cherry from the brand Foodgital, was immediately highly appreciated by experts and awarded in its category."
Abi, a leading manufacturer of convenient and easy-to-prepare food products, announces the launch of sales of new-generation Foodgital plant products in the federal supermarket chain "Perekrestok".
Abi has started selling plant products of the new generation of Foodgital in the federal network "Perekrestok". Nuggets and cutlets made of 100% natural vegetable protein are available to customers in more than 700 supermarkets in all regions of presence.
Denis Martasov, Director of the Abi Marketing Department:
"We believe that the launch of Foodgital sales in the federal network "Perekrestok" is an important stage in the development of our line of plant products. In less than a year, we have gone from a novelty of the market to a line that is now represented in federal retail chains and leading online food delivery services in Russia.
The success of Foodgital in the Russian market is supported by the development of the export potential of the line: we have made the first shipment to Saudi Arabia and are negotiating supplies to China and other countries. All this allows us to speak with confidence about the development of this direction and inspires our team to develop new products."
Dmitry Nikitin, Head of the Procurement Department of the category "meat gastronomy and frozen products" of the Perekrestok retail chain:
"Now the popularity of alternative meat is growing rapidly among consumers. In 2023, its sales increased almost 5 times compared to 2022. Therefore, we are glad that our range in this category has expanded thanks to cooperation with Abi. If a few years ago the Russian consumer treated vegetable meat with prejudice, now for many such an alternative has become a good opportunity to diversify the diet by including easily digestible proteins. In addition, the share of buyers who reduce meat consumption for ethical reasons is now growing."
Foodgital pleasantly surprises with a taste that is as close as possible to meat analogues and at the same time allows consumers to get all the advantages of vegetable products. Foodgital nuggets are already completely ready – they just need to be heated in a microwave or in the oven, and for a brighter taste and crispy crust, you can fry them in a frying pan. Foodgital cutlets are suitable both for frying in a frying pan and on the grill. They can act as an independent dish, which is perfectly combined with any side dish, and also become a juicy and bright basis for making a burger.
Sales of plant products of the new generation of Foodgital started in Russia in January 2023. New products are presented in the leading online food delivery services: "Samokat", "Vkusvill", Ozon, "Yandex Lavka", as well as in the federal network "Yarche!" and stores specializing in the sale of vegetable protein products: "Soyka", "Vegi Woogie", Veganterra.
Abi, a leading manufacturer of convenient and easy-to-prepare food, reports: Abi annually improves the control system of raw materials, packaging materials and finished products.
Abi annually improves and develops the quality control system at all stages of production. In 2023, our own microbiological laboratory reached the targets in terms of research volumes: 1,700 samples are examined monthly. The specialists of Abi laboratory carry out input control of the safety of raw materials, control over the sanitary condition of production facilities, as well as the safety and quality of finished products.
The capacities of the Abi laboratory allow monitoring incoming samples for all microbiological parameters normalized in the Technical Regulations of the EAC on Food Safety. During its work, the microbiological laboratory has successfully passed interlaboratory comparison tests, within the framework of which qualification checks were carried out in key areas of research.
Since 2023, the physical and chemical laboratory of Abi has improved the system of research of packaging materials thanks to the equipment of a bursting machine. This device allows you to examine packaging materials for strength. The importance of such a study is due to the fact that part of the Abi products are produced in vacuum packages, as well as with the use of a modified gas medium. This control system allows the production of packaging materials that fully meet the quality requirements and will ensure the safety of products throughout the shelf life in compliance with the established storage conditions.
In 2023, the company significantly expanded the list of countries for export. To enter new markets, the Abi specialists studied and implemented safety and quality requirements for food products of importing countries. Thus, for a batch of products exported to Saudi Arabia, the company received a Certificate of compliance with the requirements of the country's State Food and Drug Administration (SFDA).
Olga Spiridonova, Director of the Quality Department of the Abi:
"Abi annually invests in security and modern technologies, develops the competencies of employees. For our new production sites, we lay down the requirements for quality and safety at the first stages of plant design.
Attention to the quality and safety of products is the most important component of the success of the company's products, which is increasingly loved by Russians every year and opens up new export markets."
Abi, a leading manufacturer of convenient and easy-to-prepare food products, announces: the first batch of the company's products has been shipped to the Kingdom of Saudi Arabia.
Abi carried out the first shipment of products to the Kingdom of Saudi Arabia. The first batch of 5 tons will be delivered by sea. In the retail chains of Saudi Arabia, Abi will present four Foodgital vegetable products (cutlets, nuggets, chebureki, "Chebupeli") and sweet pastries "Chebupie" with flavors "Juicy Apple" and "Ripe cherry".
For the batch sent for export, Abi received a Certificate of Compliance with the requirements of the Saudi Arabian Food and Drug Administration (SFDA). To formalize this document, the product must meet strict requirements regarding labeling and composition. Independent laboratory studies have confirmed the compliance of the products with microbiological and physico-chemical quality and safety indicators.
Denis Martasov, Director of the Abi Marketing Department:
"The company is entering the market of the Kingdom of Saudi Arabia for the first time. For Abi, the Saudi Arabian market is promising because our current export category, fully finished products, is in great demand in the country. We are confident that the first delivery of our products to Saudi Arabia will contribute to the negotiations that we are conducting with partners in the MENA countries."
Foodgital is a new generation of herbal products that are fully developed by Abi specialists: from the selection of ingredients to manufacturing technology. They have a number of advantages due to the use of vegetable protein – they are easily digestible and contain a high amount of trace elements, such as: calcium, zinc, sodium, magnesium, selenium, phosphorus and potassium. In addition, Foodgital products are rich in fiber, which enriches the body with vitamins and minerals, and also helps to reduce cholesterol levels in the blood.
The composition of Foodgital also contains flax and coconut oil. Flax oil has antioxidant properties and contains essential Omega-3 fatty acids, which are beneficial for the health of the heart and blood vessels. Coconut oil, in turn, helps to normalize digestion and strengthens the immune system.
"Chebupie" is a dessert pastry, which is distinguished by a large amount of juicy filling with natural ingredients in a pastry dough. Shock freezing technology keeps the taste and quality of the product unchanged for a long time.
Especially for the start of sales in the Kingdom of Saudi Arabia, the packaging of the products was adapted and translated into Arabic. With the participation of partners in the Kingdom of Saudi Arabia, a brand communication platform was developed that takes into account the cultural characteristics of the region.
Abi, a leading manufacturer of convenient and easy-to-prepare food, informs: the company has entered the list of organizations that are recognized by the Government of the Vladimir region as responsible investors.
The enterprises of the Abi group received the status of "Responsible investor" of the Vladimir region. This was stated by the First Deputy Governor of the region, Alexander Remiga, during a working trip to the production site of the Abi group of companies, the "Starodvorskie kolbasy" plant.
The Law of the Vladimir Region "On Responsible Business Conduct in the Vladimir Region" was adopted in December 2022. It describes a unique rating system that was developed with the direct support of the Presidential Plenipotentiary Envoy to the Central Federal District Shchegolev Igor. The rating allows a comprehensive assessment of the financial and economic activities of companies in the areas of "Ecology", "Personnel", "State".
The status of "Responsible Investor" will allow Abi to receive state support in the form of shortening the delivery time of more than 60 state and municipal services, as well as services provided by resource-supplying organizations. The right to stabilize business conditions and return on investment.
Alexander Remiga, First Deputy Governor of the Vladimir Region:
"The rating consists of 3 stages: prequalification, scoring, questionnaire. The latter is voluntary, and the Abi group of companies is one of the first to participate in it. At this stage, enterprises provide information that is not published in open sources, for example: participation in environmental initiatives, the availability of an additional social package for employees, stimulating the involvement of employees in sports, charity projects, the use of advanced technologies in production and much more – a total of 30 indicators.
To date, more than 60 companies have been recognized as responsible investors in the Vladimir Region. According to the results of the assessment, legal entities that are part of the Abi holding scored from 94 to 108 points. It is the only food manufacturer that scored the highest number of points. I would also like to note that today more than 200 regional enterprises have already applied to us with questionnaires, which seek to obtain this status."
Tatiana Trifonova, General Director of Abi:
"The appearance in the Vladimir region of a law aimed at encouraging and recognizing companies that create comfortable and modern workplaces, take care of employees, have a socially active position, implement environmental, educational or other social projects, is very timely. I would like to emphasize that the support of our initiatives from the state is an important incentive for their further development.
Today, Abi fully fulfills its obligations to implement two large-scale projects for the construction of factories for the production of sausage products and frozen fully finished products. Their implementation will create more than 3,000 new jobs, and the growth of production volumes will increase tax deductions to the federal and regional budgets. Today, the total volume of investments has already exceeded the planned 16 billion rubles and amounts to 17.3 billion rubles."
Abi is a system–forming enterprise in Russia that provides food security, invests in the development of its region and industry, and provides jobs for about 12 thousand people. The company has implemented a comprehensive program aimed at supporting employees, much attention is paid to employees with children.
The company supports social and charitable initiatives of employees, implements joint educational projects with the Vladimir branch of RANEPA ("Personnel Marketing") and Vladimir State University ("Marketing Territory").
Abi, a leading manufacturer of convenient and easy-to-prepare food products, informs: more than a hundred employees of the company have been awarded industry, regional and corporate awards in honor of a professional holiday.
Abi noted the best employees based on the results of work for the year as part of the celebration of the Agriculture and Processing Industry Workers' Day. In total, 119 employees of the company received awards, and six of them were awarded the highest professional awards - Certificates of Honor and Commendations of the Ministry of Agriculture of the Russian Federation.
Abi has developed a motivation program that allows employees to receive awards of the highest level for their professional achievements. Thus, specialists with even a short work experience can apply for a corporate award on the basis of a petition from a direct supervisor for significant results in their work. This is the first step for the next steps, including awards from the administration of the City of Vladimir, the Ministry of Agriculture of the Vladimir Region and the Ministry of Agriculture of the Russian Federation. Further, employees marked by the Ministry of Agriculture of the Russian Federation, if they have the necessary work experience (at least 20 years for women and 25 years for men or years of service), receive the honorary title of "Veteran of work " and the corresponding benefits.
Tatiana Trifonova, General Director of Abi:
"Today Abi is one of the largest employers in the region, providing jobs and social guarantees to more than 11.5 thousand employees. Over the year, our team has grown by almost 20%.
We are proud of our people.
The company has implemented a comprehensive program aimed at supporting employees, as well as their development: we teach professions to beginners without work experience, provide an opportunity to receive external professional education, as well as conduct internal courses and trainings at a Corporate University.
When implementing our investment projects, we pay great attention to ensuring comfortable working conditions for employees. The new administrative and household complexes are high-tech and meet modern Russian and international quality standards."
Abi, a leading Russian manufacturer of convenient and easy-to-prepare food products, reports: Foodgital's new generation plant products were presented to potential partners in Saudi Arabia.
Abi held a presentation of Foodgital plant products to representatives of the industry of the Kingdom of Saudi Arabia (KSA). The event was held with the support of the Russian Export Center in the Russian Food House with the participation of a special guest – the Representative of the Ministry of Agriculture of Russia in the KSA Mr. Akim Stesnyagin.
As part of the tasting, Foodgital vegetable products were presented (chebupeli, chebureki, nuggets, burger cutlets), as well as dessert pastries "Chebupie #Sladkopie".
Foodgital pleasantly surprises with a taste that is as close as possible to meat analogues and at the same time allows consumers to get all the benefits of vegetable products. "Chebupeli", "Chebureki" and "Nuggets" of Foodgital are already completely ready – they just need to be heated in a microwave or in an oven, and for a brighter taste you can fry them. Foodgital cutlets are suitable for both frying and baking. They can act as an independent dish, and become a juicy and bright basis for making a burger.
Mr.Akim Stesnyagin, the Representative of the Ministry of Agriculture of Russia in the Kingdom of Saudi Arabia:
"We are glad that Russian companies are actively considering Saudi Arabia as a promising vector for the development of their exports. We are sure that Russian food producers have a huge potential in the Kingdom's market. Such formats are an important and effective tool for establishing business contacts with representatives of the government and business of Saudi Arabia and contribute to the development of cooperation between our countries."
Solodov Aleksei, Vice President of JSC "REC":
"Our main task is to help domestic exporters find end consumers and get on the shelves of large retail chains. Tasting and demonstration pavilions of Russian agricultural products provide exporters with the infrastructure to promote goods in the Saudi Arabian market. We are talking about providing retail and warehouse space, equipment, stands, as well as assistance in promotion and marketing support, finding potential buyers and conducting promotions in the pavilion."
Denis Martasov, Director of the Abi Marketing Department:
"We are pleased to present Foodgital plant products to our potential partners. They are created with respect for local traditions and cuisine. The Abi's efforts are also aimed at improving food security through the development of advanced production technologies and reducing the burden on traditional animal husbandry systems. We adhered to these principles when creating the innovative Foodgital brand."
Thanks to cooperation with the Russian Export Center, the company's products are constantly represented in the showrooms of Good Food Russia in the Kingdom of Saudi Arabia, as well as in the United Arab Emirates, Vietnam and China.
Abi, a leading manufacturer of convenient and easy-to-prepare food, reports: the company held talks with the chairman of the board of directors of the Chinese company Zhongyin Holding Group Co.
Representatives of Abi held a working meeting with the Chairman of the Board of Directors of the Chinese company Zhongyin Holding Group Co, Mr. Zhengbao Wang . The parties discussed prospects for increasing exports of ready-made food products to China.
Abi General Director Tatiana Trifonova spoke about the experience of the company, which is currently completing the implementation of two large-scale projects for the construction of factories for the production of sausage products and frozen fully finished products with administrative buildings and comfortable working conditions for employees. The development of production capacities will allow Abi to increase the volume of products from 400 to 700 thousand tons per year and ensure the necessary volume of supplies not only to the Russian market, but also to the countries of the near and far abroad.
Tatiana Trifonova, General Director of Abi:
"We told our Chinese colleagues about the scale of Abi and the successful implementation of two investment projects. Today we see that the experience of Russian companies is unique and is of interest to partners. Abi is studying the conditions offered by countries both near and far abroad for the implementation of investment projects and the development of export potential. Of course, China is one of the most promising markets, and we intend to carefully study the proposal of our partners and continue negotiations."
In May 2023, Abi took part in one of the largest food exhibitions in Asia, SIAL China, which was held in Shanghai. The plant products of the new generation of Foodgital received the awards of the SIAL Innovation Selection competition, which was held within the framework of the exhibition. The jury noted four products of the Foodgital brand: chebupeli, chebureks, nuggets and cutlets.
Abi products are represented in 11 countries, the company regularly participates in the world's leading food exhibitions: Gulfood (United Arab Emirates), Vietnam Foodexpo (Vietnam), Prodexpo (Russia), Saudi Agriculture (Kingdom of Saudi Arabia), Sial China (China). The products of Abi brands are constantly represented in the showrooms of Good food Russia in the UAE, Vietnam, the Kingdom of Saudi Arabia and China.
Abi, a leading manufacturer of convenient and easy-to-prepare food products, announces the launch of the educational program "Personnel Marketing" together with the Vladimir branch of the Russian Presidential Academy of National Economy and Public Administration.
"Personnel Marketing" is a joint educational program of the Abi and RANEPA, which started in September 2023 for undergraduate students in the direction of "Personnel Management". The course allows not only to gain practical experience from a strong employer, but also gives the best graduates the opportunity to build their careers right away.
The program includes a series of lectures and practical classes with employees of the Abi company. The main goal of the program is to increase the professional level of practical training of Vladimir students in personnel marketing, as well as the systematic formation of a student personnel reserve with the possibility of subsequent employment of the best young specialists in the Abi company.
"Personnel Marketing" is integrated into the educational process of RANEPA: the course content was developed jointly with representatives of the academy in order to take into account the needs of students and the request of business. Within the framework of the program, students will master a set of practical tools for personnel assessment and development, labor market research and target audience, HR branding. At the end of the training, students of the course will be able to complete an internship and internship at the Abi.
Olga Antipova, Director of the Personnel Department of the Abi:
"In conditions of personnel shortage and high competition in many sectors of the economy, large, medium and small businesses need people with competencies to attract and retain staff using relevant and modern tools. Moreover, the labor market is constantly changing. The Personnel Marketing educational program is our contribution to improving the level of business orientation of education and to the formation of a strong personnel reserve for the entire Vladimir region."
Sergey Tsvetkov, Dean of the Faculty of Management, Associate Professor of the Department of State and Municipal Administration of the Vladimir Branch of the RANEPA:
"I am sure that it will be most useful for our students to get acquainted with the work of such a large-scale company as Abi. As part of the Personnel Marketing course, they will be able to learn about the specifics of the work of HR specialists, analyze real business cases, and ask their questions to the company's specialists. An important motivation for our students is the opportunity to undergo an internship at the enterprise with prospects for further employment."
Abi has been cooperating with the Academy for several years. In 2022, a strategic cooperation agreement was signed with the university. Every year, representatives of the company meet with students, participate in open days, conduct master classes. In the spring of 2023, the final of the Abi Cup Student Analytics Championship was held on the basis of the Vladimir branch of RANEPA.
The launch of practice-oriented educational programs together with the universities of the Vladimir region is not a new format for Abi. In 2021, the project "Territory of Marketing" was launched together with the VlSU. It is designed specifically for undergraduate students of the Department of Management and Marketing of the Institute of Economics and Management of the university. In September 2023, the third wave of this educational program was launched.
Abi, a leading manufacturer of convenient and easy-to-prepare food products, reports: innovative fully prepared products based on vegetable protein Foodgital are presented on the All-Russian online information platform "ACHIEVEMENTS.RF".
The plant products of the new generation of Foodgital were included in the list of the main achievements of the Vladimir region within the framework of the All-Russian project "ДОСТИЖЕНИЯ.РФ". The online platform anticipates the large-scale exhibition "Russia", which will be held at VDNKh in Moscow from November 4 to April 12, 2024.
Foodgital is a new generation of herbal products that are fully developed by Abi specialists: from the selection of ingredients to manufacturing technology. They have a number of advantages due to the use of vegetable protein – they are easily digestible and contain a high amount of trace elements, such as: calcium, zinc, sodium, magnesium, selenium, phosphorus and potassium. In addition, Foodgital products are rich in fiber, which enriches the body with vitamins and minerals, and also helps to reduce cholesterol levels in the blood.
The composition of Foodgital also contains flax and coconut oil. Flax oil has antioxidant properties and contains essential Omega-3 fatty acids, which are beneficial for the health of the heart and blood vessels. Coconut oil, in turn, helps to normalize digestion and strengthens the immune system.
Denis Martasov, Director of the Abi Marketing Department:
"The project shows the achievements of modern Russia in various fields. And we are glad to become a part of it and represent the Vladimir region with our innovative product.
Foodgital conforms to modern trends related to sustainable development, offers delicious and nutritious plant products that help people make an informed choice in favor of health and nature."
Abi has previously presented Foodgital products at international exhibitions in Saudi Arabia, Vietnam, and the United Arab Emirates. In 2023, the company's plant novelties were awarded with the awards of the international exhibitions Prodexpo (Russia) and SIAL China (China).
Sales of new-generation Foodgital plant products started in Russia in January 2023. Today, new products are already presented in the federal network "Yarche!", in the leading online food delivery services in Russia: VkusVill, Samokat, Ozon fresh, Yandex Lavka, as well as stores specializing in the sale of vegetable protein products.