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Abi, a leading manufacturer of ready-to-cook foods, announces that the new line is targeted at a new generation of consumers who are eager to explore interesting and unusual flavors.
Sales of the new Vyazanka line—Hypers sausages—have launched across Russia. Shoppers can choose from four popular "snack" flavors: Match Sour Cream & Onion, Crush Burger, Boss Crabo, and Pizza Party. The Pyaterochka retail chain exclusively features Hypers Cola Bomb, with sales starting on May 15.
The new line is designed for a generation of consumers who are open to the unconventional and ready to choose non-traditional flavors for classic products. The compact format (four sausages per package) and attractive price point allow consumers to try all the new varieties and pick their favorites.
A special packaging design has been developed for the new Vyazanka sausage line. On the one hand, it retains the brand's wide recognition; on the other, it boldly highlights the product flavors with an edgy, youthful vibe.
The first products in the Vyazanka Hypers line:
- Hypers Match Sour Cream & Onion: tender, creamy sour cream and a zesty hint of onion—a combination everyone dreams of. A winning pair you won't want to share.
- Hypers Crush Burger: everything you love about a burger—sesame bun, juicy grilled meat, cheese, and sauce—now in a sausage. Heat it up and fall in love from the first bite.
- Hypers Boss Crabo: maximum ocean vibes, Captain! The rich taste and aroma of Far Eastern crab are now inside juicy sausages—no one will remain indifferent.
- Hypers Pizza Party: crispy Roman-style oven-baked dough, melted cheese, and aromatic spices—everything you love about pizza, now in a sausage flavor. They are 100% guaranteed to be the hit of any party!
- Hypers Cola Bomb: the light, caramel sweetness of cola in a juicy sausage—a legendary combination for those who want to experience the familiar in a whole new way.
Denis Martasov, Marketing Director at Abi:
"Today's consumers, especially the younger generation, are looking for more than just food—they want emotions, vibrant experiences, and flavors that reflect their lifestyle. Vyazanka's Hypers is a familiar, time-tested brand that boldly reimagines classics through the lens of bold and vibrant flavors: from popular snack-inspired tastes to unconventional ones like Cola Bomb. We are confident that the Vyazanka Hypers sausage line will spark interest and a desire to try them among both young people and adults, and will also become a bright new highlight of the upcoming summer season."

Abi, a leading manufacturer of ready-to-cook foods, announces that its employees have taken part in special initiatives, while production and office spaces have been decorated with festive symbols.
For the first time, the company launched the "Witnesses of the Great Victory" initiative. As part of this campaign, employees shared stories about their relatives who are living witnesses to those historic events. In recognition, the company prepared and presented them with gifts and congratulatory letters.
Also for the first time this year, the company is hosting the "Immortal Regiment of Abi" initiative. Photos of employees' relatives who fought in the Great Patriotic War have been featured on the company's internal portal. Additionally, the grounds of ABI's facilities have been decorated with outdoor installations: 25 flags and four festive-themed art objects.
The company's traditional drawing contest for employees' children, titled "Peaceful Skies" this year, is also underway. This time, the children were asked to illustrate through their artwork why it is important to preserve peace. All participants will receive commemorative gifts, while the top three entries will be awarded special prizes.
As per tradition, Abi has joined the nationwide "St. George Ribbon" campaign. For the two weeks leading up to the holiday, all employees have been able to receive the ribbon—a symbol commemorating the heroism of Soviet soldiers in the Great Patriotic War and the military valor of all generations of defenders of the Motherland.
Tatyana Trifonova, CEO of Abi:
"Victory Day is a holiday that unites all generations of our country. We honor our history and are proud of it! Preserving the historical truth about those events is the duty of present generations. We are proud to host annual events at Abi that help us cherish and pass on this memory. Every project, campaign, and initiative dedicated to the Great Victory is a tribute to the heroism of those years and an opportunity to come together and remember the bravery, resilience, and unity of our people. I wholeheartedly congratulate my colleagues and everyone in the country on this great holiday! May peace, prosperity, and love always reign in your families. I wish you strong health, success in all your endeavors, and bright days ahead. Let us remember, cherish, and honor those who gave us our future!"

Abi, a leading manufacturer of ready-to-cook foods, announces that 54 of its employees hold the title of Honored Donor, including 40 who have been awarded the title of "Honored Donor of Russia."
In 2025, 2,228 Abi employees donated blood for medical institutions.
Since 2010, Abi has been organizing the "Donor Day" campaign in partnership with the Vladimir Regional Blood Transfusion Station. The station visits the company's facilities four times a year, allowing around 200 employees to donate blood on-site. As a result, throughout 2025, the majority of donors—over 2,000 employees—visited permanent blood donation centers independently, also contributing to the replenishment of the national blood bank.
Over the 16 years of the campaign, the station has visited the company's facilities 46 times. Over this period, the total volume of donated blood has reached 783 liters—a significant contribution to helping patients in need of transfusions.
Yulia Volkova, HR Director at Abi:
"Abi has been supporting blood donation for 16 years. The 'Donor Day' campaign has become an integral part of our corporate culture and social responsibility. The mobile blood drive format allows us to accommodate about 200 employees a year. At the same time, we are proud to note that the donor movement at Abi today already involves over two thousand participants. We see how a simple gesture—donating blood—turns into a tradition that inspires thousands of employees. We are convinced that such reach and engagement show that people do this out of a sincere desire to help."

Abi, a leading manufacturer of ready-to-cook foods, announces that specialists in labor market management and employment have toured the company's facilities.
On April 9, 19 labor market and employment management specialists from two African nations visited the Starodvorskie Kolbasy production facility and Abi's Central Warehouse Complex. During the visit, the guests were introduced to the plant's operations, and Abi shared its expertise in organizing occupational health and safety and implementing modern tools for preventing workplace injuries.
As part of the visit program, the specialists toured the Starodvorskie Kolbasy plant, which produces sausages supplied to all regions of Russia and exported to nine countries worldwide. The guests were shown the facility's full production cycle, including the meat grinding, forming, cooking, smoking, and packaging areas.
During the tour of Abi’s Central Warehouse Complex, special attention was given to how working conditions are organized for warehouse staff in low-temperature environments. Operating 24/7, Abi’s multi-temperature warehouse features two distinct zones for storing chilled and frozen finished products.
The visit took place as part of the professional retraining program "Labor Market and Employment Management" for representatives from Burkina Faso and the Republic of Burundi. The program is being implemented by the Financial University under the Government of the Russian Federation in collaboration with the Federal Service for Labor and Employment.
Olga Antipova, Deputy CEO for Human Resources and Organizational Development at Abi:
"It is a great honor for us to present our occupational health and safety, training, and employee development systems to our international colleagues—systems we have been building at Abi for many years. We firmly believe that high standards for working conditions and the continuous professional development of our staff are not just a matter of social responsibility, but a key driver of the company's sustainable growth. We are delighted to share our expertise through international educational programs currently being implemented in Russia, and we see this as a vital contribution to the development of global professional communities and the strengthening of business ties between our countries."
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Abi, a leading manufacturer of ready-to-cook foods, announces that fourth-grade students from a local gymnasium visited the company as part of its career guidance program.
In March, students from Gymnasium No. 39 in Vladimir visited Abi. The schoolchildren were shown how the company's microbiological laboratory and Central Warehouse Complex operate. Since the launch of the project, ABI has hosted over 200 students from schools in Vladimir, as well as from School No. 9 in Gus-Khrustalny.
In addition to tours of the company's production facilities, the "Lessons with Abi" project introduces students to the wide variety of professions involved in creating products at various stages. For older students, the focus is on the specialized and higher education required to become a sought-after specialist and join the Abi team.
Yulia Volkova, HR Director at Abi:
"In the short time since the launch of the 'Lessons with Abi' project, we have already met with over 200 schoolchildren, and each time we see how genuinely interested the kids are in the world of food production. Feedback from teachers and parents confirms that such initiatives help children not only broaden their horizons but also make informed decisions about their future careers. We believe that it is in childhood that dreams are born, which become a powerful stimulus for engaged learning and further career development. We hope that 'Lessons with Abi' is not just about tours, but a step toward helping every child find their calling and build a successful professional path."
Abi collaborates with leading educational institutions in the region, organizing information sessions and tours. During the 2025-2026 academic year, the company continued its joint educational programs with the Vladimir Branch of the Presidential Academy and Vladimir State University. In the fall of 2025, Abi and the Vladimir Economic and Technological College (VETC) announced the launch of the second cohort of the educational program in "Technology of Animal-Derived Food Products."
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Abi, a leading manufacturer of ready-to-cook foods, announces that a total of 24 units of equipment will be delivered to its production facilities between 2024 and 2026.
Abi's total investment in acquiring automated and robotic systems will amount to 1,005 million rubles over the three-year period. In 2026 alone, the company has signed contracts worth 314 million rubles for the supply and commissioning of eight units of equipment.
Automated lines and robotic systems are being implemented across various stages of production at Abi facilities, ranging from packaging to stacking finished goods into corrugated boxes for shipment to consumers. In 2026, the company will fulfill several long-term equipment supply contracts.
For instance, this year the company plans to complete a contract for the supply and commissioning of a robotic sausage-packing line at the Starodvorskie Kolbasy production facility. This marks the first sausage-packing robot developed and manufactured in Russia, specifically in Orenburg.
In 2026, the Myasnaya Galereya plant is scheduled to commission a robotic system designed to pack trays of fully prepared products—such as Chebupeli and chicken nuggets—into boxes. A Russian company based in the Moscow Region is handling the manufacturing, delivery, and commissioning of this equipment under the contract.
Tatyana Trifonova, CEO of Abi:
"Implementing automation and robotics is not just a technological upgrade; it is a strategic necessity for the sustainable development of any modern company. It guarantees our continued market relevance, competitiveness, and steady growth. Automation frees employees from routine tasks, allowing us to reallocate our workforce to more skilled roles through retraining, which in turn drives professional development.

Abi, a leading manufacturer of ready-to-cook foods, announces that the brand's new line includes both classic loaves—including fixed-weight loaves with a cut end—and pre-sliced formats.
The Vyazanka brand has launched three new products in the smoked sausage category. When developing the line, special emphasis was placed on achieving a refined, unique taste in every product. Vyazanka Premium products are already available to Samokat online grocery shoppers (Finnish Cervelat, pre-sliced), Lenta supermarket chain customers (Nutty Cervelat), as well as retail customers across Russia.
The Vyazanka Premium line is designed for those who love to cook and set the table for guests, creating a restaurant experience right at home. The elegant packaging design sets the new products apart from competitors and attracts consumer attention. The brand's team is already working on expanding the line and preparing to introduce new products in traditional categories, such as frankfurters, as well as in completely new food categories for Vyazanka.
The line features three products with nutty notes:
• Finnish Cervelat – a traditional smoked boiled sausage with a refined, slightly sweet aftertaste of pine nuts.
• Nutty Cervelat – a classic semi-smoked sausage with a rich walnut flavor.
• Balyk-Style Smoked Boiled Sausage – a delicacy sausage with a deep, distinct nutmeg flavor.
Denis Martasov, Marketing Director at Abi:
"Expanding the Vyazanka range allows our consumers not only to try new flavors with nutty notes but also to choose the perfect format for every occasion: a traditional loaf or ready-to-serve slices. For this line, we have created unique recipes using premium meat and distinctive blends of spices and seasonings to give the products a refined yet mild and memorable taste. We are confident that our new products will not only delight brand loyalists but also attract a new audience of connoisseurs and gourmets—those who turn family dinners into true culinary events."

Abi, a leading manufacturer of ready-to-cook foods, announces that the company has prepared a new educational program called "Labor Market and Demographics."
"Labor Market and Demographics" is a new program by Abi and the Vladimir Branch of the Presidential Academy, designed for the first time specifically for second-year students majoring in Human Resource Management. It is practice-oriented and developed based on real-world case studies and practical work tools.
The program includes a series of lectures and practical sessions aimed at enhancing the professional training of Vladimir students in HR marketing. It also allows the company to systematically build a student talent pool and invite the best young professionals for subsequent internships and employment at Abi.
Olga Antipova, Deputy CEO for Human Resources and Organizational Development at Abi:
"Abi is committed to training future HR professionals. We are delighted to introduce a new joint program under the 'HR Territory' project, which this time is targeted at younger students. We believe that for a competent manager working with people, it is crucial to have a deep understanding of the labor market and demographics, which form the foundation for building effective HR strategies.
This joint educational project gives Abi the opportunity not only to share our experience and practical case studies but also to contribute to building a talent pool for the Vladimir region, while providing young people with the conditions to develop and build their careers in their home region."
Sergey Tsvetkov, Dean of the Faculty of Management and Associate Professor at the Department of State and Municipal Administration of the Vladimir Branch of the Presidential Academy:
"We are very grateful to Abi for partnering with us for the third year and conducting events that are highly professional and deeply practice-oriented. This is highly significant for the educational process. Students find it engaging because the program addresses current issues—such as the labor market and demographics—and the company has developed special educational materials for their study.
Our joint project with Abi is focused on achieving economically significant results. We will strive to make it mutually beneficial, ensuring we graduate highly qualified specialists for such a prominent company."
Abi has been collaborating with the Vladimir Branch of the Presidential Academy since 2022. Every year, company representatives meet with students, participate in open days, and conduct masterclasses. In the spring of 2024, the Abi Cup student marketing championship was held at the Vladimir Branch of the Presidential Academy.
Vyacheslav Kartukhin, Director of the Vladimir Branch of the Presidential Academy and Deputy Chairman of the Legislative Assembly:
Abi, a leading manufacturer of convenient and easy-to-prepare foods, announces that over the course of the year, the company implemented a comprehensive program to promote physical activity and sports among its workforce.
In 2025, Abi organized and hosted 10 sports events and projects, with a total participation of over 1,000 employees. The most widely participated events were the competitions held on the federal "My Fitness" platform: on average, each competition within the project attracted over 100 employees from the company.
Through participation in the "My Fitness" project, Abi employees receive personalized workout plans, nutritional advice, healthy recipes, and take part in various competitions. In 2025, participants also gained the Ability to redeem points earned in the app for branded merchandise.
The company continues to run partnership programs that allow Abi employees to work out at fitness clubs at discounted rates. Last year also saw table tennis competitions, and as part of the company's support for esports, tournaments in Dota 2 and Counter-Strike 2 were held.
Tatyana Trifonova, CEO of Abi:
"We view the promotion of a healthy lifestyle and sports as an integral part of our corporate culture and corporate social responsibility. Our employees' participation in sports activities throughout the year is not only a contribution to the team's well-being but also a tangible example of supporting national initiatives aimed at improving the quality of life for the country's citizens.
Furthermore, competitions boost team spirit and cohesion. Working together toward sports achievements helps employees better understand one another, develop leadership skills, and collaborate more effectively in solving work-related tasks.
In 2026, we intend to continue supporting projects that encourage our employees to engage in regular physical activity and sports. I am confident that the initiatives implemented at ABI not only align with the goals of the national project 'Sport of Russia' but also contribute to building a strong, motivated, and unified team ready for new professional victories."

Abi, a leading manufacturer of ready-to-cook foods, announces that last year the company's total tax payments and insurance contributions exceeded 9 billion rubles for the first time.
In 2025, Abi supplied 418,000 tons of products to the market. The company's revenue reached 87.9 billion rubles¹, with 3.6 billion rubles allocated to investments.
At the end of the year, Abi 's total tax payments and insurance contributions amounted to 9.3 billion rubles (including 1.9 billion rubles to the federal budget and 3.5 billion rubles to the regional budget). Contributions to state off-budget funds totaled 3.9 billion rubles.
According to consumer panel data from GfK Rus², Abi is the market leader in Russia in terms of sales volume in the "Frozen Fully Prepared Foods" and "Frozen Semi-Prepared Foods" categories, holding shares of 15.5% and 9.3%, respectively. In the "Sausages and Frankfurters" category, the company's brands account for 11.9% of the market. Last year, Abi expanded its presence in the e-commerce segment, increasing sales by 25.8%.
As part of its export development, the company increased revenue from the supply of frozen fully prepared foods by 61%. Abi made its first shipment of Vyazanka brand sausages to the United Arab Emirates. Additionally, the company completed another delivery of its Goryachaya Shtuchka brand products (exported under the name "Hot Stuff") to the Kingdom of Saudi ArAbia. In 2025, Abi's plant-based product line became the first in Russia to receive the "Made in Russia" quality mark from the Russian Export Center (VEB.RF).
In 2025, the company allocated 125 million rubles to the development of its engineering center and robotics. The objectives of Abi Engineering include designing and manufacturing components for production equipment, as well as developing and implementing proprietary technical solutions into technological processes.
Last year, Abi continued to implement a comprehensive range of employee benefits, including family-oriented programs. Over the summer, the company hosted two major family events attended by over 400 children. On September 1st, Abi presented 550 back-to-school starter kits, and for the New Year, the company gave over 7,000 gifts to employees' children. More than 7,300 employees at the company are raising children, 10% of whom are from large families.
Last year, the company launched a new educational project called "Lessons with Abi." Regular tours of the microbiological laboratory and the Central Warehouse Complex are organized for schoolchildren. In addition to visiting the company's production facilities, students learn about a wide variety of professions.
The company also continued its joint educational programs with the Vladimir Branch of the Presidential Academy and Vladimir State University. In 2025, Abi and the Vladimir Economic and Technological College (VETC) announced the launch of the second cohort of the educational program in "Technology of Animal-Derived Food Products."
Tatyana Trifonova, CEO of Abi:
"Summing up the year's results, I believe it is important to note that Abi continues to consistently invest in technology, people, and quality. The company has entered new export markets and is developing its own engineering solutions. We are proud that our total tax payments and insurance contributions have exceeded 9 billion rubles for the first time.
Every ton of our products is the result of the meticulous work of thousands of employees who contribute daily to ensuring the country's food security. Abi's strong market position allows our employees to feel stability and confidence in the future, motivating them in their professional and career growth. This provides a vital foundation for starting a family and raising children.
In 2025, the company maintained its leading 'AAA' level in the National Standard 'Business Reputation Index of Business Entities' (ESG rating). We consider this not only an assessment of the company's performance but also a motivation for its further development."

Abi, a leading manufacturer of ready-to-cook foods, announces that its newly adopted document defines the company's goals, principles, and commitments to environmental protection.
Abi has developed and adopted an Environmental Policy aimed at continuously improving environmental safety standards, ensuring reliable and eco-friendly production, and implementing a comprehensive approach to the use of natural and energy resources.
For Abi, consistent and deliberate efforts to minimize environmental impact and reduce resource consumption across all stages—fr om raw material procurement to the delivery of finished products to consumers—are of paramount importance. The new policy formally commits all the holding's production facilities to these principles.
The Environmental Policy consolidates Abi's accumulated expertise. It encompasses the implementation of modern resource-saving technologies in investment projects for new production facilities, the optimization of logistics routes, an increased use of recyclable and eco-friendly packaging, and regular environmental monitoring.
The company implements Best Available Techniques (BAT), including those for "Soil Pollution Prevention," "Backup Power Supply," "Implementation of Scheduled Maintenance Programs for Utility Networks," and others.
Abi's production facilities have implemented "Potok," a high-tech air purification system. Beyond the food industry, this air disinfection technology is used in healthcare, educational, and childcare facilities, as well as aboard spacecraft. Through disinfection and fine air filtration, the system ensures the safety of food production. Furthermore, it is completely safe for both people and the environment, as it carries the lowest possible risk rating (Class 1).
Abi partners with leading Russian manufacturers of food-grade packaging materials. When selecting suppliers, an important factor—alongside compliance with technical regulations—is the Ability to provide recyclable materials. Such solutions are used in the packaging for all Abi brands: Vyazanka, Goryachaya Shtuchka, Bavarushka, Starodvorye, and Yadrena Kopot.
Abi actively supports employee-led waste sorting initiatives. As part of the "Life of a Plastic Bottle" project, special bins for sorted waste collection have been installed in the holding's offices, including for plastics, which are subsequently sent for recycling.
Tatyana Trifonova, CEO of Abi:
"For Abi, as a responsible food manufacturer, implementing a comprehensive Environmental Policy is not just about following trends; it is our direct duty to consumers and future generations. Our goal is not only to produce high-quality, convenient foods but also to do so with the utmost care for the environment, reducing waste and fostering a culture of environmental responsibility within our team.

Abi, a leading manufacturer of ready-to-cook foods, announces that sales of the new product line are launching across Russia this February.
Hot Stuff is launching a new line of sweet snacks for the brand—Khrustipay fruit-filled mini pillows. Customers of the Samokat online grocery service will be the first to try the new product, with sales starting across all the chain's operating regions on February 11.
Hot Stuff's Khrustipay are sweet mini pillows packed with a generous fruit filling encased in thin, golden pastry. The brand's specialists developed the new product around the formula of "flavor and crunch energy," utilizing a unique technology that keeps the thin pastry crispy even after heating in a microwave or frying pan, and especially in an air fryer.
Khrustipay is perfect for breakfast or a snack, offering consumers a convenient "one-bite" format. For the filling, the brand has chosen trendy Asian-inspired flavors: Orange-Ginger, Mango-Chili, and Mango-Passionfruit.
In addition to the Orange-Ginger Khrustipay, the Mango-Chili flavor will be available at Samokat starting February 25. In March, sales of the Mango-Passionfruit Khrustipay are scheduled to launch in the federal retail chains Magnit, Perekrestok, and Pyaterochka.
Denis Martasov, Marketing Director at Abi:
"For us as a brand that is always searching for new formats, it is crucial not only to track current market trends but also to create products that meet the modern consumer's key demand for convenience. Khrustipay is exactly that kind of product: innovative, aligned with current taste preferences, and as easy to prepare as possible in any situation."
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