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Abi, a leading manufacturer of convenient and easy-to-cook food products, announces the launch of a new Hot Stuff brand advertising campaign on national television.

On May 5, a new Hot Stuff commercial went on air across the country’s federal TV channels - a brand manifesto reflecting the history of its creation. For 14 years, Hot Stuff has been setting trends, which is captured in the new creative concept. The soundtrack for the commercial is a collaboration with a well-known Russian rap artist.

Hot Stuff sales continue to demonstrate steady growth. By the end of 2024, 205 million packs of the brand’s products were sold, representing an 11% increase compared to 2023 (or an additional 28.5 million packs). Hot Stuff products are available in federal and local retail chains, leading online grocery delivery services in Russia, and are also exported to 11 countries.

For the first time, the Hot Stuff image campaign focuses not on an individual product, but on the brand itself and its character. The main character of the video is the Chef - the embodiment of the Hot Stuff brand - who achieves recognition without fear of breaking established stereotypes and limitations. A character long familiar to TV viewers from earlier commercials, he takes center stage for the first time.

The stubborn spirit of an experimenter lived in the boy from childhood: he fried dumplings in a pan when everyone else preferred boiling them; instead of boring fence painting, he drew a fork that later became an element of the brand’s logo; he invented unconventional products and came up with bold names for them - Chebupeli, Chebupizza, Hotsters, and Bulmeni.

Like the Hot Stuff brand, the main character is not afraid to go against the rules, believes in himself, and moves forward boldly.

 Denis Martasov, Marketing Director at Abi:

“Hot Stuff challenges conventions, experiments with flavors and formats, refining familiar products and inventing entirely new ones. To convey this idea vividly and clearly to TV viewers, we chose a simple artistic device - comparison. The Hot Stuff Chef is a successful rebel. Just like our brand. Just like the track’s author referenced by the music used in the commercial. And just like many fans of Hot Stuff products.”

Abi, a leading manufacturer of convenient ready-to-cook food products, reports that more than 30 company employees have already become the project’s featured participants.

On the eve of the Spring and Labor Day holiday, the company launched a project dedicated to Abi employees and their professions. A traveling photo exhibition will visit the company’s production sites and office spaces, while social media publications will allow a wider audience to learn about stories of professional success.

For six consecutive years, the company has been the sales volume leader in Russia across all categories of presence, according to GfK panel data*. The company’s products are represented in federal and retail chains in every region of the country and are also exported to 13 countries in both the near and far abroad. Behind all these achievements are people—more than 12,000 professionals.

The company employs representatives of hundreds of different professions: production and office staff, interns, and experienced specialists. Within the “Abi People and Professions” project, the focus is first and foremost on telling a person’s story through their profession. More than 30 company employees have already become the project’s heroes.

 Tatyana Trifonova, CEO of Abi:

“Since January 1, 2025, at the initiative of President Vladimir Putin, Russia has been implementing the national project ‘Workforce,’ one of whose main objectives is to enhance the prestige of blue-collar professions.

Our “Abi People and Professions” project pursues a similar goal. The company employs more than 12,000 people from the Vladimir Region and other regions of Russia. They represent a wide range of specialties, and thanks to their professionalism, dedication, and sense of responsibility, Abi achieves significant success in production and exports. Ahead of May 1, I would like to thank everyone for their daily work, their care for their profession, and their commitment to the team.”

Abi, a leading manufacturer of convenient ready-to-cook food products, reports that over the year the company conducted more than 50,000 tests of raw materials, finished products, and production environment facilities.

In 2024, Abi allocated 54 million rubles to ensuring quality control systems at all stages of production. As part of the production control program, more than 10,000 tests were carried out at leading state laboratories, including the Federal State Budgetary Institution “ARRIAH,” the Federal State Budgetary Scientific Institution “V. M. Gorbatov Federal Research Center for Food Systems,” and the Federal Budgetary Institution “National Institute of Applied Metrology – Rostest.”

By supporting family traditions, we not only strengthen society but also create favorable conditions for the growth and development of everyone. We believe that every family is unique and deserves happiness. In our new video, we want to show how large families can find joy in everyday moments by sharing love and care.

More than 40,000 microbiological and physicochemical tests were conducted in Abi’s in-house laboratories. The microbiological laboratory performs incoming safety control of raw materials, monitors the sanitary condition of production environment facilities, and ensures the safety and quality of finished products. Specialists at the physicochemical laboratory provide quality control of meat raw materials and packaging materials, including films, casings, and corrugated packaging.

In 2024, Abi’s microbiological laboratory received accreditation from the national accreditation body, Rosaccreditation, confirming the high level of management and professional competence of the company’s specialists and their compliance with leading Russian standards. Employees of the company’s in-house laboratories regularly undergo external training and professional development at specialized training centers, including ARRIAH, the V. M. Gorbatov Federal Research Center for Food Systems, and the Saint Petersburg Institute of Management and Food Technologies.

As part of export development in 2024, approvals were obtained for supplying products from the new production site of the Starodvorskie Kolbasy plant to Abkhazia, Azerbaijan, Turkmenistan, Uzbekistan, and the countries of the Customs Union. Abi also completed registration with the Dubai municipality and received approval to import 19 product items.

 Olga Spiridonova, Quality Director at Abi: 

“Abi continues to place great emphasis on quality and to invest in safety and modern technologies, laboratory testing, and the development of employee competencies. The entire production chain is under our control - from the supply of raw materials and packaging to production stages and the quality of finished products. We maintain regular cooperation with leading state institutions. All of this enables us to produce high-quality and safe products that appear on the tables of people across our country every day.”

Abi, a leading manufacturer of convenient ready-to-cook food products, announces the launch of a nationwide advertising campaign for Vyazanka brand products.

Starting April 7, a new Vyazanka brand commercial aired on national television channels across Russia. The story centers on a close-knit large family: a mother, a father, and three children.

The commercial is a continuation of a concept built around joyful moments from the lives of parents with many children. In the storyline, while waiting for their parents to return from the store, the children imagine themselves as secret agents. They stage a full-scale spy game and interception mission, tuning their devices to the coveted target - their favorite Vyazanka products. Once the object of surveillance is detected, they join their parents in preparing beloved dishes: a tender sandwich with Doktorskaya GOST boiled sausage and irresistibly stretchy cheese, a juicy hot dog with Slivushki sausages, and crispy Slivushki nuggets.

In the commercial, the brand also unveiled an updated design and a new slogan: “Vyazanka - kids love it, moms trust it!” Vyazanka products contain only natural meat ingredients, with no GMOs, artificial colors, or flavorings. The flavors are mild and well balanced, without hot spices, making them perfect for delighting loved ones and bringing everyone together at the table.

 Denis Martasov, Marketing Director at Abi:

“In 2025, a new national project, Family, was launched in Russia, aimed at supporting the comprehensive development of families, with special attention to large families. Each of us knows how important it is to strengthen family bonds and support the values that make us stronger. Vyazanka strives to show that joy and happiness can be found in simple things: spending time together at the table, playing games, taking walks outdoors, and creating a cozy atmosphere at home. That is why the main characters of the new Vyazanka commercial are once again a large family.”

Abi, a leading manufacturer of convenient ready-to-cook food products, reports that all new parents received company payments as part of a comprehensive family support program.

In 2024, 373 children were born to Abi employees. As part of the company’s comprehensive family support program, financial payments are provided upon the birth or adoption of a child.

Throughout the year, the company organizes events for children and their parents and reimburses part of the costs of summer health and recreational holidays. By September 1, Abi presents school starter kits to employees whose children are entering first grade, and at the end of the year gives New Year gifts.

Abi is included in the list of systemically important enterprises in Russia and is one of the largest employers and taxpayers in the Vladimir Region. In 2024, the company launched new production facilities at the Starodvorskie Kolbasy plant. The creation of new jobs provides additional motivation for employee training and development, enables career growth, and offers confidence in the future.

 Tatyana Trifonova, CEO of Abi:

“We are pleased that the Year of the Family brought our employees the joy of becoming mothers and fathers. Working for a stable and growing company is a key factor in deciding to start a large family. In 2025, as part of the national Family project, the comprehensive set of measures to support Abi employees will be continued.

Such an important event in our employees’ lives as the birth of a child is a joy for the entire Abi team, and we are ready to do everything possible to ensure that parents feel supported at every stage of this wonderful journey.”

Abi, a leading manufacturer of convenient ready-to-cook food products, announces that a new item in the Foodgital range will be available during Great Lent in stores of the federal retail chain across the Central Federal District.

Abi introduces Foodgital plant-based dumplings from the Hot Stuff brand. The new product will expand the assortment of plant-based items offered by the Pyaterochka retail chain for the period of Great Lent and will appear in stores at the end of March. The sales geography for Foodgital dumplings includes retail outlets in the Central Federal District, including Moscow.

The dumplings complement the Foodgital line made from 100% natural plant-based protein. Thanks to the use of plant protein, the dumplings are easy to digest and contain a high level of trace elements, including calcium, zinc, sodium, magnesium, selenium, phosphorus, and potassium. In addition, the products are rich in dietary fiber, which supplies the body with vitamins and minerals and helps reduce blood cholesterol levels.

Foodgital from the Hot Stuff brand represents a new generation of plant-based products fully developed by Abi specialists, from ingredient selection to production technology.

 Denis Martasov, Marketing Director at Abi:

“We are pleased to introduce a new product during Great Lent - Foodgital dumplings from the Hot Stuff brand. We set out to create a product that not only meets the requirements of the fasting period but also delivers a vivid impression through its taste and quality. Our plant-protein dumplings can be an excellent addition to the diet, allowing consumers to enjoy rich and varied meals both during Lent and in everyday life.

We are proud of this product and see that Russian technologies in creating tasty and high-quality food today are on par with global counterparts.”

Foodgital dumplings provide 45% of the recommended daily protein intake. The products also contain flaxseed oil and coconut oil. Flaxseed oil has antioxidant properties and contains essential Omega-3 fatty acids that are beneficial for heart and vascular health. Coconut oil, in turn, helps normalize digestion and strengthens the immune system.

Abi, a leading producer of convenient and easy-to-prepare food products, announces that the company has made its first shipment of sausage products from the "Vyazanka" brand to the United Arab Emirates. The products successfully passed the customs clearance of the importing country and were delivered to the warehouses of the selling company.

The first batch included popular products from the "Vyazanka" brand, such as "Slivushki" sausages and "Molokushi" sausages, the "Fileyskaya" range (ham, sausage, and sausages), and boiled sausage "Doktorskaya GOST." In total, 10 product names were included.

Abi received permission for export to the UAE in 2024. The "Starodvorskie Kolbasy" plant, the manufacturer of "Vyazanka" brand products, successfully passed an inspection by specialists from the Federal Service for Veterinary and Phytosanitary Surveillance (Rosselkhoznadzor) in the Vladimir, Kostroma, and Ivanovo regions, confirming that the products meet the veterinary and sanitary requirements of the importing country.

Additionally, for supplies to the UAE, Abi underwent the registration process with the Dubai Municipality. To obtain an import permit, a package of documents was prepared for the registration of 19 product names in accordance with the regulations of the GCC (Gulf Cooperation Council – a regional union of six Arab countries on the Arabian Peninsula: Saudi Arabia, UAE, Kuwait, Qatar, Oman, and Bahrain).

 Denis Martasov, Director of the Marketing Department at Abi:

"Today, Abi confirms the high quality and safety of its products, successfully delivering sausage products from the 'Vyazanka' brand to the United Arab Emirates.

Abi first introduced its products to the UAE in 2023, thanks to the national project 'International Cooperation and Export' (starting from 2025, the project will be called 'Export'). With the support of the Russian Export Center, the company participated in one of the largest food industry exhibitions in the world, Gulfood in Dubai. This marked the beginning of our cooperation with partners in the UAE."

Abi products are regularly featured in the Good Food Russia demonstration and tasting pavilion, located in the capital of the United Arab Emirates.

Abi, a leading producer of convenient and easy-to-prepare food products, announces the transition of the "Hot Stuff" brand to new packaging that is recyclable.

The "Hot Stuff" brand has fully transitioned to "flowpack" packaging. Every year, Abi implements new technologies and equipment, increasing the number of eco-friendly solutions aimed at minimizing the negative environmental impact.

Flowpack is an airtight pouch protected from ultraviolet rays and moisture. It reliably preserves the product throughout its shelf life. Inside, there is also a consistent tray for quick and convenient reheating, which is a hallmark of the brand's products. An equally important advantage of flowpack is its complete recyclability. Additionally, the new packaging will help the "Hot Stuff" brand combat shoplifting by preventing product substitution.

 Denis Martasov, Director of the Marketing Department at Abi:

"Abi is among the leading companies in Russia's ECG rating. In our work, our company places great emphasis on implementing modern production solutions that align with the goals of the national project 'Environmental Well-being.' The transition of 'Hot Stuff' packaging to flowpack is a testament to this. The brand's products are the perfect complement to a full meal, a satisfying snack, suitable for a party with friends, and now they also provide a reason to say: “I help the planet!”

The products of the "Hot Stuff" brand in updated packaging are already available in federal and local retail chains across Russia and can be ordered through leading online food delivery services.

Abi, a leading producer of convenient and easy-to-prepare food products, announces that Foodgital products will be available in federal retail chains and food delivery online ordering services.

Ahead of Great Lent, Abi doubled its shipments of the next-generation plant-based products, Foodgital, from the "Hot Stuff" brand compared to 2024. The company delivered 73 tons of products to stores across the country (last year – 35 tons).

Next-generation plant-based products made from 100% natural plant protein from the "Hot Stuff" brand will be available in the federal networks "Perekrestok," "Pyaterochka," "Atak," "Okey," and in Magnit hypermarkets. Users of the "Samokat" service will also be able to order the products. Deliveries of "Chebupizza 4 Cheeses" and "Chebupizza Margherita" were made to the online retailer. The latter will be available for ordering in the "from 15 minutes" format across the entire service coverage area in Russia.

 Denis Martasov, Director of the Marketing Department at Abi:

"We are pleased that ahead of Great Lent, the next-generation Foodgital products from the 'Hot Stuff' brand are once again available to a wide range of people across our country. We are confident that in today’s world, it is possible to follow dietary restrictions while still enjoying delicious and healthy meals.

Thanks to plant-based protein products, which are rich in nutrients and provide energy, it’s easy to diversify a limited diet during Lent."

Foodgital from the "Hot Stuff" brand is a line of next-generation plant-based products fully developed by Abi specialists, from ingredient selection to manufacturing technology. The Foodgital range includes "Chebupeli," "Chebupizza" (4 Cheeses and Margherita), chebureki, nuggets, and patties. These products offer a number of benefits due to the use of plant-based protein – they are easily digestible and contain a high amount of micronutrients, including calcium, zinc, sodium, magnesium, selenium, phosphorus, and potassium.

In addition, these products are rich in fiber, which enriches the body with vitamins and minerals, while also helping to reduce cholesterol levels in the blood.

The products also contain flax and coconut oils. Flax oil has antioxidant properties and contains essential Omega-3 fatty acids, which are beneficial for heart and vascular health. Coconut oil, on the other hand, helps normalize digestion and strengthens the immune system.

Abi, a leading producer of convenient and easy-to-prepare food products, announces: the company is implementing a comprehensive program to promote physical activity and sports.

In 2024, more than 1,000 Abi employees took part in sports events and projects. The company has developed and is implementing a comprehensive program aimed at providing conditions for sports activities and participation in competitions.

In 2024, Abi joined the federal project "My Fitness," which became one of the winners of the "Strong Ideas for a New Time" forum. Through participation in the project, Abi employees receive personalized training programs, advice on proper nutrition, healthy recipes, and take part in competitions.

Through partnership programs, Abi employees can engage in sports at fitness clubs on preferential terms. The company has held competitions in football and table tennis, as well as a chess tournament. As part of the Year of the Family, a sports event called "Mom, Dad, and I — A Sporting Family" was held, with over 100 participants or 30 families.

Last year, for the first time, two Abi esports teams were formed. Company employees regularly train in Dota 2 and Counter-Strike 2 and participate in tournaments.

 Tatyana Trifonova, CEO of Abi:

“In 2024, we paid great attention to promoting physical activity and sports. It is important to note that most of the events held were initiatives from our employees, which we always strive to support.

This year, we will continue our efforts in this direction. We are confident that providing opportunities for regular physical activity and sports contributes to improving the quality of life and satisfaction of our employees”.

Also, in 2024, Abi supported the international Tro-Phy-Gital Tour 2024 road rally and the phygital festival "Hot Battle" in Chelyabinsk.

Abi, a leading manufacturer of convenient and easy-to-prepare food products, announces that the principles of lean manufacturing will be implemented at the "Meat Gallery" factory.

The "Meat Gallery" factory (a part of Abi) has joined the federal project "Labor Productivity." This initiative is based on a systematic approach to work organization, enabling resource optimization, waste reduction, and increased process efficiency. Improving labor productivity is one of the five goals of the national project "Efficient and Competitive Economy," which has been implemented since 2025.

The project will be carried out with the participation of specialists from the Federal Center of Competence in Labor Productivity (FCC) over three years. The introduction of a lean manufacturing culture at Abi will be comprehensive. In the first phase, in collaboration with FCC experts, a working group will conduct an in-depth analysis of the processes at one of the factory’s production sites – the fully prepared food production workshop. Further actions will be divided into several stages: optimization of production flows (planned over three years), goal decomposition (working with management and key performance indicators), staff training, and continuous change management.

 Vladimir Khudyakov, FCC expert in the Vladimir region:

"By order of the President of the Russian Federation, the implementation of labor productivity improvement tasks continues within the framework of the new national project 'Efficient and Competitive Economy.' I would like to note that over the past five years, more than 6,700 enterprises in the country have become participants in the 'Labor Productivity' project. Last year, we actively started working with JSC 'Starodvorskie Kolbasy' and LLC 'Techservice,' and now another Abi enterprise – JSC 'Meat Gallery' – has joined the national project.

Since early 2025, the FCC's working methodology has changed somewhat: we have improved the diagnostic approach and strengthened the focus on enhancing business performance indicators. 'Meat Gallery' is among the first to test the updated program within the new national project. Within six months, we will jointly achieve the planned targets for a specific product flow, and then the factory will continue the independent implementation and development of the program with remote support from the FCC."

 Andrey Barkov, Director of Production – Executive Director of JSC "Meat Gallery":

"We are pleased that the well-established 'Labor Productivity' project in Russia continues its work, and that the employees of the 'Meat Gallery' factory who will take part in it will gain invaluable experience. Our collaboration with the experts from the Federal Center of Competence will help us identify and eliminate inefficiencies, optimize production processes, and teach us how to discover and efficiently utilize hidden resources at all production stages."

Abi, a leading producer of convenient and easy-to-prepare food products, announces that ahead of the New Year, gifts were delivered to employees' families across all regions of Russia.

Abi, a leading producer of convenient and easy-to-prepare food products, delivered over 8,000 New Year gifts to employees' children across all regions of Russia. This annual New Year tradition reached the entire country thanks to the extensive network of the company's sales teams. The event marked the final and largest stage of a comprehensive employee support program implemented as part of the Year of the Family in Russia.

Abi regularly implements a wide range of social support measures for its employees and their families. In 2024, the company carried out over 20 social projects, with several initiatives introduced for the first time during the Year of the Family.

In April, Abi celebrated 97 multigenerational family work dynasties within the company. On Children’s Day, the company hosted a grand quest-themed event for 250 children and their parents employed at its production facilities. In July, 20 married couples working at the "Meat Gallery" and "Starodvorsky Sausages" plants visited the city of Murom, the capital of the Family, Love, and Fidelity Day celebrations. By the start of the new school year, the company prepared 552 school kits for employees whose children were starting first grade. Abi employees collectively raise children in over 5,300 households, 10% of whom are large families.

For the first time in 2024, Abi aired advertisements for the "Vyazanka" brand on federal Russian television channels, featuring a large family as the protagonists. This initiative demonstrated the company's commitment to supporting, promoting, and strengthening family values through advertising communication.

 Tatyana Trifonova, General Director of Abi:

"We are delighted to conclude the Year of the Family with such a grand and heartwarming tradition—celebrating the New Year by giving gifts to our employees' children. The year 2024 brought us many joyful moments and countless happy smiles. I believe one of the most significant achievements for Abi this year was reaffirming our status as a stable and reliable company. Our employees know they can count on secure jobs, stable salaries, opportunities for career growth and increased income, which together lay a solid foundation for building large families.

We are committed to continuing our comprehensive support measures for employees with children, including large families, in the future. Additionally, we plan to uphold the traditions that took root at Abi during the Year of the Family in Russia.

On behalf of myself and the entire Abi team, I would like to extend my heartfelt wishes for a Happy New Year and Merry Christmas to our colleagues, partners, and all the people of our country! May the holidays bring you boundless happiness, robust health, unforgettable experiences, and professional success. And may the gifts under the Christmas tree be everything you wished for!".